MILAN, ITALY--(Marketwire - March 4, 2011) - MOSCOT, a global lifestyle brand known worldwide for its iconic eyewear, announces The ETTA and The KOOPA, two new additions to The MOSCOT Originals Collection.

The ETTA is fun and quirky with whimsy to spare, just like our Great Aunt Etta, for whom the frame is named. Whether shouting from her soapbox, spinning a tall tale, or just tooling around the Lower East Side, Etta was a true original. Wildly cheerful and always high-spirited, her joie de vivre is vividly captured in the frame's embellishments.

Designed for women, The ETTA's rounded cat eye is made from acetate and features two star rivets on the front and temples, and a seven barrel hinge. The ophthalmic frame is available in Black Crystal, Olive Tortoise, and Amber Stripe and retails for $225.

The KOOPA's colorful history begins in the Williamsburg neighborhood of Brooklyn, circa 1960, where its predecessor was the most popular frame among the Hasidim (Mazel Tov!). Fast-forward 50 years and this utilitarian chic frame still looks equally fetching whether you're wearing The KOOPA at Schul, or while drinking at your favorite neighborhood watering hole.

The KOOPA's slightly oversized rectangular frame is made from acetate and features two dot rivets on the temples, a saddle bridge, and five barrel hinge. The ophthalmic frame is available in Black Crystal and retails for $225. 

The ETTA and The KOOPA will be available in March 2011 in MOSCOT shops and online at, and in retail and specialty optical shops worldwide.

MOSCOT is a global lifestyle brand driven by the Company's nearly 100 years of eyewear expertise, New York City heritage and its downtown sensibility. It is renowned worldwide for its iconic eyewear -- The MOSCOT Originals, MOSCOT Spirit, MOSCOT Titanium and MOSCOT Sun Collections. For more information visit

Contact Information:

For samples and/or high-resolution photos, or to speak with MOSCOT executives, please contact:
Matt Parkhurst
Vendeloo Inc.