SALEM, NH--(Marketwire - March 7, 2011) -

ProPhotonix Limited

("ProPhotonix" or "the Company")

ProPhotonix appoints Public Relations and Investor Relations

ProPhotonix Limited, (London Stock Exchange - AIM: PPIX), a designer
and manufacturer of LED systems and laser modules, has appointed Cubitt
Consulting and Richard Davies Investor Relations ("RD:IR") as its
London-based corporate and investor communications consultancies.

Cubitt Consulting will provide corporate and financial communications,
strategic consultation and media liaison from theirLondonoffices. The
programme will include establishing a platform upon which ProPhotonix
can liaise effectively with the media and sell-side analyst communities
and articulate company news and wider market developments within the
fast growing LED industry, including outreach to the United States.

RD:IR's experienced team will provide ProPhotonix with guidance as it
raises the profile of the Company and broadens the investor contact
base amongst institutional investors, private client brokers and wealth
managers. By implementing a combination of its proprietary software, IR
In Touch, its systematic targeting processes and focused roadshows,
RD:IR expects to help the Company more effectively communicate its
value proposition to existing and prospective shareholders. RD:IR will
be responsible for a variety of investor relations activities,
including presentations to and communications with investors, and
handling shareholder enquiries regarding the Company.

Mark W. Blodgett, Chairman and CEO of ProPhotonix stated:"As an
international business with established operations in Ireland and the
UK, a London listing and our sights set on the dynamic global LED
market, we attach high importance to our communications with all
audiences, notably investors.The appointment of two recognised
industry leaders reflects our ambition and direction as a company at
the forefront of the revolutionary LED lighting space."


ProPhotonix                                Tel: +44 (0)12 7971 7170

Mark W. Blodgett, CEO            

Libertas Capital Corporate Finance Limited Tel: +44 (0)20 7569 9650

Andrew McLennan / Thilo Hoffmann

Cubitt Consulting                          Tel: +44 (0) 20 7367 5100

Chris Lane / Alice Coubrough

RD:IR                                      Tel: +44 (0) 20 7492 0500

Isabel Richardson / Thomas Churchill

About ProPhotonix

ProPhotonix Limited, headquartered in Salem, New Hampshire, is an
independent designer and manufacturer of diode-based laser modules and
LED systems for industry leading OEMs and medical equipment companies.
In addition, the Company distributes premium diodes for Opnext, Sanyo &
Sony. The Company serves a wide range of markets including the machine
vision, industrial inspection, defense, sensors, and medical markets.
ProPhotonix has offices and subsidiaries in the U.S., Ireland, and
Europe. For more information about ProPhotonix and its innovative
products, visit the Company's web site at

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