NORWALK, CT--(Marketwire - March 7, 2011) - Engage121, a software firm specializing in customer relationship management through social media, announces that Rick Loehrke has joined the company as Senior Vice President, Client Services.

As Senior Vice President, Loehrke is responsible for expanding and maintaining client relationships. He oversees a team of employees who provide implementation, training, fulfillment and support for all of the company's products and services.

The company's flagship product, Engage121, provides companies in diverse industries the ability to identify, engage with and listen to their customers on all relevant social media platforms. Engage121 is currently working with a record label managing its artists' social media presence and a financial services compliance officer responding to customer questions. These and other companies across a broad range of industries are building relationships with customers and prospects through Engage121.

Prior to joining Engage121, Loehrke served as Vice President, Client & Professional Services for Cision North America for close to a decade. At Cision, he oversaw all service and support functions for Canada and the U.S. and led a significant expansion of the client services organization Loehrke formerly worked for Follett Software Co. as Director of Customer Service and for ADP as the Client Service Group Leader. A former resident of Wheaton, Ill., Loehrke recently relocated to Norwalk.

"Rick is a veteran in the software industry and we are thrilled to have someone with such an exceptional record of success on board," said Jon Victor, CEO of Engage121. "I am truly pleased to have Rick at the helm of our client services team. Over the past 10 years, our company has developed an outstanding reputation for client service and I am confident Rick will continue to build on our record of success as we expand to meet the needs of our new Engage121 clients."

About Engage121, Inc.
For more than 10 years, Engage121, Inc. has provided communication services to over one thousand national franchisors, dealerships, direct sellers, and other communications professionals. The Engage121 application is the clear leader in delivering customer relationship management through the social media to national brands with local sales locations. The company continues to provide communications professionals its other, highly regarded communications tools, including Grassroots PR, MediaQ, MatchPoint and AP Planner. The MediaQ media monitoring application was the primary source of analysis to the primary participants in the recent Gulf of Mexico oil disaster, and its GrassrootsPR application provides local news distribution services to over one hundred thousand local businesses. For more information, please visit