Using the Free SCVNGR App, SXSW(R) Attendees Can Unlock Rewards at Iconic Austin Locations, Including a CHAOS-Themed Party With Series Stars Freddy Rodriguez and Tim Blake Nelson and Executive Producer Brett Ratner
AUSTIN, TX--(Marketwire - Mar 11, 2011) - In the spirit of CBS's upcoming comedic drama CHAOS, about a group of rogue CIA spies, the Network has planted espionage-themed challenges at Austin hot spots during this year's SXSW® via SCVNGR, the mobile social game that's all about going places, doing challenges and earning rewards.
CHAOS premieres Friday, April 1 (8:00-9:00 PM, ET/PT) on CBS, but SXSW® Interactive attendees and Austin visitors can get a unique first look by using the SCVNGR app to play CBS' CHAOS game Saturday, March 12 and Sunday, March 13.
"CHAOS is a fun and quirky series about espionage, and the SCVNGR spy-themed CHAOS game gives us an equally fun and unique means of introducing the series to the SXSW audience in a way that rings true to the conference's interactive spirit," said Anne O'Grady, Executive Vice President, CBS Marketing.
Operation CHAOS on SCVNGR
Your mission, if you choose to accept it, is to download the free SCVNGR app at either the Android Market or Apple App Store, check-in and start playing to redeem prizes at the following Austin hot spots throughout the weekend:
"CBS is the first broadcast network to launch a campaign on SCVNGR, using the game layer SCVNGR has built to reach a whole new audience of prospective viewers and fans," said Chris Mahl, SVP and Chief Brand Alchemist at SCVNGR. "SXSW® Interactive is the perfect chance to use game dynamics to tap into a group of hyper-connected people to build awareness and engagement around CHAOS, while having a great time visiting Austin in the process."
For more information on the campaign visit: www.scvngr.com/chaos.
For more information on CHAOS visit: http://www.cbs.com/primetime/chaos/
About SCVNGR
SCVNGR is a game. Playing is simple: Go places. Have fun and share with your friends. Check-in, snap pics, do the social check-in or try a challenge! Everywhere you go, you'll earn points and start unlocking real-world rewards at over 12,000 locations (think free ice cream!). SCVNGR makes it easy to share where you are and what you're up to with your friends on SCVNGR, Facebook and Twitter. Start playing SCVNGR by downloading our free iPhone & Android app. SCVNGR is funded by Google Ventures and Highland Capital Partners. Visit www.scvngr.com to learn more.
About CHAOS
CHAOS is a comedic drama about a group of rogue CIA spies in the Clandestine Administration and Oversight Services (CHAOS), who combat threats to national security amidst bureaucratic gridlock, rampant incompetence and political infighting. The team tackles high-risk foreign intelligence missions using manipulation, deception and wit to succeed. CHAOS stars Freddy Rodriguez, Eric Close, Tim Blake Nelson, James Murray, Carmen Ejogo, Christina Cole and Kurtwood Smith. It is produced by Twentieth Century Fox Television in association with CBS Television Studios. Tom Spezialy, Brett Ratner and Martha Haight are executive producers.
Contact Information:
Press Contacts for SCVNGR:
LaunchSquad for SCVNGR
Erica Orthmann or Emilie Cole
Scvngr [at] launchsquad [dot] com
Boston office: 617-872-0769
San Francisco office: 415-625-8555
Press Contact for CBS Marketing:
Barbara Abseck
212-975-4637
beabseck@cbs.com
Press Contacts for CHAOS:
Diane Ekeblad
818-655-1585
diane.ekeblad@cbs.com
Steven Feldman
212-975-7931
steven.feldman2@cbs.com