AUSTIN, TX--(Marketwire - March 15, 2011) - Group texting service GroupFlier today announced its CEO Morris Panner will be speaking at the South by Southwest SXSW 2011 event Style X on Saturday, March 19 at 3:45 p.m. to discuss the growing link between fashion and technology.

GroupFlier ( also announced it's the official group texting app for Style X, connecting fashion designers and the musicians who are acting as their models at SXSW.

South by Southwest is introducing its first-ever style showcase celebrating emerging talent in the fashion industry. The event, called Style X (pronounced "style by"), will be held on Friday-Saturday, March 18-19 in the Austin Convention Center and is free and open to the public.

"SXSW interactive may be ending and most of the tech startups and web gurus who populated the panels and networking rooms are packing up and headed home, but GroupFlier is sticking around and putting their group texting service to work with musicians and fashion designers participating in SXSW's first-ever fashion showcase, Style X," said GroupFlier CEO Morris Panner.

"Technology is playing an increasingly more significant role in the fashion industry and I'm excited to have Morris on board for this panel," said Joah Spearman, Style X's co-founder and executive producer. "Group texting is an exciting frontier in the tech industry and GroupFlier stands out because it truly offers something that creatives, from musicians to fashion designers, can utilize to build their fanbases and businesses."

Along with the three dozen emerging designers from all over the country, American Apparel, Keds and New York barbershop Frank's Chop Shop are special exhibitors. Among these emerging designers is Austin's own Chelsea Jones, whose line Toxophilite is debuting at Style X. She plans to use GroupFlier to connect with her budding fanbase.

"I'll be fully introducing Toxophilite at Style X so it's important for me to connect with my customers and start building a following long after SXSW is done," said Jones, a graduate of the Savannah College of Arts and Design.

Similarly, musicians participating in Style X will be able to tap into the service as a way to communicate with bandmates and fans alike. Kent Zambrana, the lone Austin member of L.A.-based indie band Letting Up Despite Great Faults, plans to use GroupFlier extensively.

"My bandmates and I have already started using GroupFlier to stay in touch while we're 2,000 miles apart. It's been a great way to continue developing our plans for SXSW and make sure we get the most out of the festival," said Zambrana, whose official SXSW showcase is scheduled for 7:45 p.m. at Karma Lounge at 119 W. 8th St.

Joining Morris Panner will be executives from Square, Go Try It On, and Lyst. Also, Syuzi Pakhchyan, author of "Fashioning Technology: A DIY Intro to Smart Crafting," will make an appearance.

To create a free texting group for South by Southwest (SXSW) and Style X, visit:

About GroupFlier
GroupFlier's mission is to empower clubs and associations of all types, through free group texting and content curation for SMS. The service is compatible with all cellphone devices and platforms, whether it be a BlackBerry, Android, iPhone or old Nokia, as well as supporting any service plans by AT&T, Verizon or a phone card. GroupFlier also offers an iPhone app for group creation. Soon to follow are more advanced iPhone, Android and RIM clients that will enable a richer information experience.

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