NEW YORK, NY--(Marketwire - March 15, 2011) - iWay Software, an Information Builders company and an innovator of enterprise integration solutions, announced today that Entertainment Publications (EP), a leading North American discount and promotions provider, is improving the accuracy and efficiency of its information systems with integration and data quality technology from iWay. Headquarted in Troy, Michigan, EP selected the iWay Enterprise Information Management (EIM) Suite to integrate and manage massive volumes of corporate data in real-time and provide enhanced data delivery to customers.

EP wanted to transform its business by streamlining and simplifying its entire information technology application suite. EP's business is based on information with one of its key assets being a proprietary database of 70,000 merchants that participate in EP's Promotional Network. The company's legacy applications with custom code were proving to be a key impediment to progress so EP migrated away from legacy source systems. With iWay EIM, EP can automatically access, cleanse, and integrate massive volumes of business data and gain direct access to both structured and unstructured content from any source or location.

"Our business relies on our customers getting best-in-class offers any time, anywhere, any way. To do that we must have convenient, real-time access to accurate data," said Daniel Totten, director of Data Architecture and BI. "With iWay, we will be able to help our customers strategically leverage data efficiently and accurately. iWay's ability to work with multiple systems eliminates growing pains and allows EP to focus on business growth and expanding revenue channels."

EP is also using the iWay EIM Suite to support both its system integration and data migration projects. For system integration, EP is using iSM/DQC to integrate external SaaS applications and internal applications. iWay EIM and source system data adapters are being used to extract, cleanse, and transform the data to provide automated integration with the source systems and data warehouse application. iWay EIM is also being used for long-term data quality efforts and for profiling, cleansing, and scaling data to new applications.

"Organizations like EP whose business is dependent on proprietary information gathered over time know that data quality is a critical factor in expanding the business," said Dave Watson, chief operating officer at iWay Software. "As the IT infrastructure continues to change, businesses rely on being able to instantly access their data, while keeping integration risks and costs low. iWay's flexibility allows businesses to overcome integration challenges by cleansing data and propagating it in real time from any system to create a unified data infrastructure."

About Entertainment:

Founded in 1962, Entertainment Publications, LLC (dba Entertainment Promotions) is the leading provider of the most recognized and sought-after discount and promotion products in communities throughout North America.

Entertainment® provides a mutually beneficial solution for consumers looking to spend less on the things they love to do, businesses seeking to increase sales and community partners searching for effective fundraising solutions. Working with nearly 70,000 local and national partners representing approximately 190,000 merchant locations nationwide, and more than 30,000 schools, charities and community groups, Entertainment helps stimulate the U.S. economy, generating more than $6.5 billion in revenue for the communities it serves.

Entertainment distributes a diverse suite of products including: The Entertainment® membership book; custom local discount products; online member discount sites; and specialized promotions designed for corporate clients, as well as consumer products, such as Sally Foster® gift products and a line of cookie dough and other gourmet edibles. For more information, visit and

Entertainment Publications, LLC is a privately held company, acquired in June 2008 by MH Equity Investors, a subsidiary of MHE Private Equity Fund, LLC.

About iWay Software

iWay Software's integration methodology is simple: it uses a single, integrated set of graphical design tools to assemble powerful pre-built components for enterprise-class business-to-business (B2B) integration, business process automation (BPA), or enterprise information management (EIM) integration scenarios -- without the use of custom code. Integration configurations can be deployed in a stand-alone manner to any environment supporting a JVM -- or to web application servers from any vendor. iWay delivers the fastest, most cost-effective, and simplest way to integrate and streamline critical business processes. iWay Software's vendor-, platform-, and protocol-neutral solutions achieve the promise of SOA: true reusability.

About Information Builders

Information Builders provides software and services that bring smarter decision-making and streamlined processes to leading organizations in business, government, and education worldwide. The company's software is installed in tens of thousands of locations, servicing millions of users. Its WebFOCUS business intelligence (BI) platform delivers massively scalable information applications, analytics, and customer-facing portals to the new generation of information users to deliver game-changing business results. Its iWay Software integration platform allows enterprises to leverage all of their information resources to streamline internal and business-to-business processes while escalating the overall accessibility and integrity of information regardless of environmental complexity. Headquartered in New York City with 60 offices worldwide, the company employs 1,350 people and has established significant industry partnerships. Visit Information Builders at For ongoing news, go to or follow Information Builders at @infobldrs.

Contact Information:

Press Contacts:
Kathleen Moran
Information Builders
(917) 339-6313

Mallory Cloutier
(617) 226-8840