TORONTO, ONTARIO--(Marketwire - March 17, 2011) - Cineplex Entertainment (TSX:CGX) -

WHAT:  Game on! Cineplex Entertainment (TSX:CGX) today announced the brand new XSCAPE Entertainment Centre (XSCAPE) at SilverCity Oakville and VIP Cinemas will officially open Friday, March 18, 2011 at 5 p.m. XSCAPE is a new entertainment destination featuring the latest video and interactive games, a redemption area featuring great prizes, full-service licensed lounge and special event party suites. To celebrate the opening of XSCAPE, guests visiting the theatre on March 18th will receive a free $5 Play Card to enjoy their favourite games. 
   
  Some of the games featured in the XSCAPE Entertainment Centre include Wheel Of Fortune®, Fast & Furious™ SuperCars™, Slam-A-Winner Xtreme, Big Bass Wheel, House of the Dead 4, Guitar Hero and a new edition of the classic Frogger to name a few. Several games will dispense prize tickets which can then be exchanged at a redemption counter for one of many great prizes. SCENE members can earn and redeem their SCENE points when purchasing XSCAPE Play Cards.
 
WHEN: Friday, March 18, 2011 beginning at 5 p.m.
 
WHERE: XSCAPE Entertainment Centre at SilverCity Oakville and VIP Cinemas, 3531 Wyecroft Road, Oakville, ON

Contact Information: For more information, photos or interviews, please contact:
Cineplex Entertainment
Pat Marshall
Vice President, Communications and Investor Relations
416-323-6648
pat.marshall@cineplex.com
or
Cineplex Entertainment
Kyle Moffatt
Director, Communications
416-323-6728
kyle.moffatt@cineplex.com