LOS ANGELES, CA--(Marketwire - April 4, 2011) - Famous for his love of premium cigars, comedian Ron White's broad and successful portfolio now includes his new role as a Zino Platinum Ambassador. Zino Platinum, the premium cigar brand known for its creative approach to marketing, has joined forces with White in 2011 through an innovative relationship designed to expand both brands' audiences by creating awareness in new markets. The extent of White's involvement includes, but is not limited to, special appearances at Zino Platinum events and a Zino Platinum Ron White Signature cigar blended to his tastes and preferences for his use. 

White's first appearance as an Ambassador was at the March 29th nationwide launch of the new Z-Class Series in Palm Beach Gardens, Fl, where he had the honor of unveiling of the product, the first new line of Zino Platinum Cigars in 8 years. As the partnership evolves, White will be making appearances at select retail outlets and supporting various creative marketing efforts.

In 2002, Zino Platinum was developed by the Oettinger Davidoff Group in partnership with American marketing specialists, revealing an entirely new approach to design, marketing and publicity. Zino Platinum represents a fusion of time-honored cigar tradition and the hip culture of today and tomorrow. Zino Platinum Cigars' various shapes, tastes, blends and aromas are all respectfully drawn from the best of classic cigar customs. Zino Platinum cigar smokers are youthful, ambitious, strong, proud, successful, fashionable and bold. Today Zino Platinum is still at the forefront of pop culture and the leading lifestyle brand in the cigar industry. Zino Platinum uses the best traditions of the old school and the innovations of the new school to create a dynamic market opportunity.

Ron began his career two decades ago and now is one of the most successful comedians, recording artists and entrepreneurs in the United States. Best known for his uninhibited comedy shows, White shot to fame after his appearance on the Blue Collar Comedy Tour. His career includes two Grammy-nominations, a Gold Record, numerous one-hour specials, a New York Times Best Seller and CD and DVD sales over 10 million. White will make special appearances alongside Zino Platinum at retail events across the US in support of the brand.

Contact Information:

Media Contact for Ron White
Whitney Tancred
Sunshine Sachs & Associates