SEATTLE, WA--(Marketwire - April 4, 2011) -
WHAT:
Brenda Walker, managing publisher of The Zumobi Network and VP of marketing for Zumobi Inc., a mobile media publisher, will participate in two panels at The Publishing Business Conference & Expo's Mobile Strategy Summit in New York City: "Successful Entrée to Mobile" and "Maximizing and Monetizing on Mobile." Drawing from her experience at Zumobi working with magazine publishers such as Bonnier, Source Interlink, Sporting News and Hearst to bring their content to the mobile platform, Brenda will address the considerations and best practices for publishers as they pursue the mobile market.
The Publishing Business Conference & Expo, one of the largest annual events for the publishing industry, offers the latest trends, commentary and advice for book and magazine publishing executives. Offered within the scope of this larger event, the Mobile Strategy Summit is a space where leading magazine publishers and media companies can gain insight on trends for the mobile platform and learn how to take advantage of new opportunities for content consumption.
The "Successful Entrée to Mobile" panel will focus on what publishers and marketers need to enter mobile and successfully navigate the platform. Brenda will share her direct knowledge of what content, design and product considerations must be made to publish successful mobile apps. The "Maximizing and Monetizing on Mobile" panel will focus on how to successfully monetize on mobile. Brenda will tap into Zumobi's expertise in monetizing mobile applications through its BrandBlast advertising platform with premium in-app brand sponsorships and share best practices with the attendees.
WHEN:
Tuesday, April 5, 2011
"Successful Entrée to Mobile" panel: 2:50-3:30 p.m. ET
"Maximizing and Monetizing on Mobile" panel: 4:20-5:00 p.m. ET
WHERE:
Publishing Business Conference & Expo
NY Marriott Marquis
Ziegfield, 4th Floor
1535 Broadway
New York, New York 10036
WHO:
Brenda Walker, managing publisher and Vice President of marketing for Zumobi
ABOUT ZUMOBI
Zumobi is a leading mobile media company that partners with media properties to publish applications for next-generation smartphones. Zumobi's portfolio of mobile applications comprises The Zumobi Network. This premium mobile app network offers brands rich media advertising campaigns and sponsorships with primary access in top media apps like msnbc.com, MOTOR TREND News, the TODAY Show, Popsci.com, Sporting News Pro Football, Good Housekeeping @Home and more. For more information, please visit www.zumobi.com.
Contact Information:
Contact Information
Rachel Levine or Aly Brady
LaunchSquad
415.625.8555
Zumobi(at)launchsquad(dot)com