SAN FRANCISCO, CA--(Marketwire - April 4, 2011) - BrightRoll, the leading provider of online video advertising services, today announced that Ron Will, former treasurer and vice president of finance at Yahoo!, joins the BrightRoll team as chief financial officer. Ron brings two decades of experience in financial operations and corporate finance to BrightRoll during a period of rapid expansion. As CFO, Ron will oversee BrightRoll's finance, corporate development and human resources operations, reporting to CEO Tod Sacerdoti.

"Over the last five years, BrightRoll has grown from a small, start up company into one of the largest video advertising companies on the web," said Tod Sacerdoti. "As a company at the forefront of a rapidly growing industry, we need someone with the expertise to ensure that we can leverage every opportunity available, and Ron brings an impressive background that will help us navigate the next stage of our growth."

As Treasurer of Yahoo!, Ron managed global treasury operations, investment management, risk management and capital market activities. Ron formerly served as a senior member of Yahoo!'s corporate finance group, where he was the finance lead for a number of impactful acquisitions, investments and joint ventures including Flickr, Rivals, Whereonearth, the Yahoo!7 joint venture and Musicmatch. Prior to joining Yahoo! Ron spent 12 years in investment banking working at Merrill Lynch, Lehman Brothers and Bank of America with clients in the technology and media sector on M&A and capital raising transactions. Ron has a BA from the University of Michigan and an MBA from Dartmouth College.

"What really attracted me to this position is Tod's commitment to seeing BrightRoll become nothing less than the dominant player in the online video space," Ron explained. "My combined experiences at Yahoo! and some of the world's leading financial institutions have given me the skills necessary to ensure that BrightRoll succeeds in a way that drives real value both for the company and across the ecosystem. I couldn't be more excited to join this team."

About BrightRoll
With more than 70 million monthly unique viewers, BrightRoll is the world's largest and most trusted video ad network and the leading provider of online video advertising services. The BrightRoll Network has access to billions of video impressions per month enabling advertisers to execute smart online video campaigns across a massive pool of web and mobile video inventory. BrightRoll's proprietary buying technology, combined with its full site disclosure, detailed performance reports and flexible targeting provide brands and agencies with the reach, frequency and scalability needed to achieve their campaign goals. BrightRoll is a privately held, venture-backed company headquartered in San Francisco, California. For more information visit or read more on BrightRoll's blog.

Contact Information:

Media Contact:
Lindsey Scott or Jason Throckmorton
Phone: 415-625-8555
Email: brightroll(at)launchsquad(dot)com