SAN FRANCISCO, CA--(Marketwire - April 5, 2011) - Experience Project, the world's largest online community of shared life experiences, today introduced BroadCause, a platform for social good that engages and activates passionate communities around the causes that are most important to them. The BroadCause platform provides non-profits, charities and organizations the social tools to efficiently manage every aspect of their cause, while providing brands the exclusive opportunity to harness and align with the Web's most passionate influencers to spread awareness and facilitate participation.

"We are in the midst of a social good revolution, and the world of cause will simply never be the same. Everyday people now have an unprecedented capacity to make an impact through the social Web," says Peter Jackson, CEO of Experience Project. "BroadCause will power an eco-system of passionate people, causes and the caring brands that support them. We believe that we have a real opportunity to help brands reach the people who will get involved, give back and change the world."

BroadCause for Brands
BroadCause offers brands an opportunity to authentically align themselves with causes and raise awareness for charities that matter to them and their fans, reaching millions of people. Featured campaigns reach an engaged and passionate user base and generate more than 2 million impressions every day. To date, BroadCause has worked in partnership with some of the world's largest brands, including Sony, Nestlé, Paramount Pictures and American Express.

BroadCause for Non-Profits and Charities
BroadCause is free for all non-profit organizations and charities, large and small, and provides all the tools organizers need to rally their supporters online. The user-friendly interface manages their social Web presence, community engagement, members and email contacts, fundraising efforts and events. At launch, all non-profits, charities and causes will be able to:

  • Monitor and manage all social activity across the Web from one central location, and easily broadcast their message through Facebook and Twitter;
  • Gain access to an engaged social community of five million members that lives on Experience Project, where each cause can get exposure to the precise experiences that are relevant to it, raising awareness among the people that care the most;
  • Manage contacts and email marketing campaigns;
  • Manage event organization, promotion and ticketing, available in partnership with Eventbrite;
  • Accept monetary donations online at no cost;
  • Host a Wish List to gather non-monetary support, ranging from requesting volunteers for a bake sale or help with logo design to donations of desks, computers, toys and other specific items.

"Traditional fundraising and awareness methods just aren't enough. Non-profits need the tools to keep their audiences engaged, and brands need the authentic social engagement to inspire their customers to get involved," says Darby L. Anderson, Events Associate, Bonnie J Addario Lung Cancer Foundation. "This is where BroadCause comes in. Until now, there was no single platform that offered a built-in community and comprehensive management and communications tools for non-profits and charities, while simultaneously building activated awareness about brand cause initiatives."

About Experience Project
Experience Project, Inc. is the company behind, the world's largest community of shared life experiences online. Experience Project is focused squarely on connecting people around life experiences and passions. The site now features some nine million life experiences shared by more than five million people. Experience Project started as a single online support group, and has grown to include more than 300,000 groups and communities ranging from health-related experiences and parenting to baking and fly-fishing. Privately held, Experience Project, Inc. is backed by D.E. Shaw, Floodgate and Ron Conway's Angel Investors. For more information, visit

About BroadCause
BroadCause, a product of Experience Project, Inc., is a social good platform designed to activate, accelerate and aggregate passionate communities around cause-based initiatives. Born from Experience Project's five years of fostering passionate communities based on one person helping another, BroadCause's aim is to work with causes to quickly accelerate their message to help tens of thousands. BroadCause offers a complete set of tools for non-profit organizations, causes and charities to rally their supporters online, and empowers everyday people to change the world. For more information, visit

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