BANFF, ALBERTA--(Marketwire - April 6, 2011) - Spring is not only the best time of the year to ride Sunshine Village; it's also the time to grab the best deal of the year. The Early Bird season pass sale runs until May 31st, 2011, with adult passes starting at just $499 for seven months of skiing.

The Early Bird Pass Sale gives skiers and snowboarders wide open skiing at Alberta's favourite snow resort for as little as $499. That's 194 days on Canada's Best Snow (based on a projected Nov. 10, 2011 opening). And this offer comes on the heels of the best snow at Sunshine in 41 years of record-keeping.

In fact, all of Sunshine's Early Bird pass prices have been frozen at last year's levels. Student, senior, midweek and youth passes are just $499. Full week adult passes are $659 (25 per cent off the regular rate of $899) and passes for a family of four are just $1,499 (regular rate $1,999).

The Early Bird Season Pass also gives guests discounts at all on-mountain restaurants, retail and rental shops as well as the Sunshine Mountain Lodge – Banff's ONLY ski-in, ski-out hotel.

"This deal is geared to local skiers and riders," says Doug Firby, associate director of communications for Sunshine Village. "The economy is just starting to recover, so we're trying to give everyone a break."

Skiers and riders can pop into Sunshine Village's Snow Central in Calgary at 1037 11th Ave. S.W., visit SKIBANFF.COM, or call 1-87-SKI-BANFF (1-877-542-2633) to pick up a pass for the 2011-12 season.

Spring is a fabulous time to stay at the Sunshine Mountain Lodge – the only ski-in, ski-out accommodations in Banff National Park. If you haven't experienced the four-star luxury at the Sunshine Mountain Lodge, now is the time. Our great late-season rates start at $143 pp, including next day lift ticket and bonus gift card. And now you can book online with our new web booking engine.

Spring partying starts on April 30th & May 1st, with the Coors Light Cold Party. On May 7th & 8th, rising country star Adam Gregory takes the stage. Then certified country legend George Canyon follows up, with live shows on May 14th &15th. The incomparable 83rd annual Slush Cup weekend rocks through May 21st, 22nd & 23rd, featuring the reggae-inflected live sounds of New Moon. The 23rd is the big day when thousands gather to watch the brave and hardy attempt to ski across a massive pond of ice water.

Contact Information: Sunshine Village Ski and Snowboard Resort
Doug Firby
Associate Director, Communications, Media and Marketing
403-705-4010 or Cell: 403-671-1000
Sunshine Village Ski and Snowboard Resort
Stephanie Lake
Communications and Marketing Co-ordinator
403-705-4026 or Cell: 403-614-9418