EXTON, PA and BRUSSELS, BELGIUM--(Marketwire - April 7, 2011) - Elemica, the leading B2B supply chain network, announces that CEO Mike McGuigan is speaking at the 1^st ICIS European Chemical Purchasing Conference on April 13, 2011 in Brussels. Mr. McGuigan will offer the latest best practices and case study examples of sourcing and supply chain strategies, which includes integration of customers, suppliers, and transportation and logistics providers.

"The chemical purchasing function is critically important this year as manufacturers focus on lowering operating costs and streamlining supply chain operations," said Mike McGuigan, CEO of Elemica. "Supply chain best practices in managing variability, sourcing, integration, and complexity are keys to deliver more predictable savings, reduce inventory levels, and improve performance."

Mike McGuigan's presentation, "Effective Sourcing and Supply Chain Strategies," will give details on how to achieve a fully integrated supply chain; best practices for managing the complexity of global operations; and how to master variability of demand, inventory, and delivery times. Elemica defines a fully integrated supply chain as when business functions are totally integrated -- from a company's customers to their supplier's suppliers to enable optimization of the complete supply chain. Chemical purchasers and supply chain executives gain customer loyalty and retention by delivering the right product to the right place at the right time for the right price and at lower costs with lower inventory.

The event takes place on Wednesday April 13^th from 8:00 AM - 5:15 PM at the Radisson Blu Royal Hotel, Brussels, Rue du Fossé-aux-Loups 47,Wolvengracht 47, 1000 Brussels, Belgium.

To register, contact events.registration@icis.com.

About Elemica
Elemica delivers state-of-the-art services in the areas of customer, supplier, sourcing, and logistics management. Elemica's Connect - Transact - Optimize model drives bottom line business results by promoting reduced cost of operations, faster process execution, automation of key business processes, removal of transactional barriers, and seamless information flow between business partners. Elemica was founded in 2000 and today connects more than 2500 companies across multiple industries, processing over $60 billion in annual transactions. Clients include BASF, Continental, The Dow Chemical Company, DuPont, The Goodyear Tire & Rubber Company, LANXESS, Rhodia and Shell. http://www.elemica.com.

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For More Information, contact:
Becky Boyd
MediaFirst PR
(770) 642-2080 x 214