DGAP-Adhoc: MLP AG: MLP initiates extensive measures and accelerates its efficiency programme

| Source: EQS Group AG EQS Group AG 

MLP AG  / Key word(s): Miscellaneous/Miscellaneous

11.04.2011 18:04

Dissemination of an Ad hoc announcement according to § 15 WpHG, transmitted
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The issuer is solely responsible for the content of this announcement.

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MLP initiates extensive measures and accelerates its efficiency programme 

MLP is initiating extensive measures. At the same time, the company is
accelerating its ongoing efficiency programme. The central aim focuses on
the strengthening the MLP brand through a comprehensive marketing campaign,
significant improvement of visibility at the branch locations, even more
effective support for the MLP consultants as well as further optimisation
of processes.

The concentration of the efficiency measures into the current financial
year will lead to one-off exceptional costs of around EUR 30 million in
2011. From the following year onwards, the programme will contribute
towards a significant increase in the previously planned efficiency
measures. Overall, and on this basis, MLP expects to achieve a sustainable
reduction in its annual fixed costs by the end of 2012 amounting to at
least EUR 30 million.

MLP reiterates its forecast that the operative EBIT margin will rise to 15
percent in 2012 (2010: 9.0 percent).


11.04.2011 DGAP's Distribution Services include Regulatory Announcements, 
Financial/Corporate News and Press Releases. 
Media archive at www.dgap-medientreff.de and www.dgap.de

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Language:     English
Company:      MLP AG
              Alte Heerstraße 40
              69168 Wiesloch
              Deutschland
Phone:        +49 (0)6222-308-1135
Fax:          +49 (0)6222-308-8351
E-mail:       investorrelations@mlp.de
Internet:     www.mlp.de
ISIN:         DE0006569908
WKN:          656990
Indices:      SDAX
Listed:       Regulierter Markt in Frankfurt (Prime Standard), Stuttgart;
              Freiverkehr in Berlin, Düsseldorf, Hamburg, Hannover,
              München; Terminbörse EUREX
 
End of Announcement                             DGAP News-Service
 
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