SCHAUMBURG, IL--(Marketwire - Apr 13, 2011) -


Jim Ryan, senior vice president of sales at Flexera Software, will present "Leveraging Software for Competitive Advantage and Revenue Growth" at IDC's SMART TECHnology World Conference, A Global Perspective On How Embedded Intelligence in Systems is Reshaping the Market Landscape. Mr. Ryan will discuss how high-tech device manufacturers are leveraging software to increase their profits, enhance their competitiveness and streamline their manufacturing supply chain. His session will cover the monetization challenges faced by smart device manufacturers and provide strategies and examples of creative methodologies for addressing those challenges. Mr. Ryan will also discuss best practices for lowering inventory costs and complexity by reducing the number of hardware variations while still offering a variety of models to multiple markets at different price points.

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@FlexeraSoftware to present on #embedded software & #Entitlement Management at IDC SMART TECHnology World Conference, April 20, 2011.


In today's global marketplace customer requirements and expectations are constantly changing and rapid responsiveness to those changing requirements is critical for long-term business growth. These dynamics, along with the estimated 25 billion smart devices by 2020 and the functional convergence of these devices, bring to the forefront the need to drive increased revenues by adopting new and innovative business models and monetization strategies. The ability to monetize capacities and capabilities on devices, whether they be implemented in hardware, firmware or software is essential for success.


Leveraging Software for Competitive Advantage and Revenue Growth
Wednesday, April 20, 2011
1:45 p.m. - 2:40 p.m. PT


The Ritz-Carlton San Francisco
600 Stockton Street
San Francisco, CA 94108

About Flexera Software:
Flexera Software is the leading provider of strategic solutions for Application Usage Management; solutions delivering continuous compliance optimized usage and maximized value to application producers and their customers. Flexera Software is trusted by more than 80,000 customers that depend on our comprehensive solutions -- from installation and licensing, entitlement and compliance management to application readiness and enterprise license optimization -- to strategically manage application usage and achieve breakthrough results realized only through the systems-level approach we provide. Flexera Software is a privately-held company and an investment of private equity firm Thoma Bravo, LLC. For more information, please go to: