CALGARY, ALBERTA--(Marketwire - April 14, 2011) - Are you one of those people who takes pride in your car's shiny finish after an ultimate car wash, loves the sound of your engine after a tune-up or drives down the main drag to show-off your ride? Shell appreciates drivers who love their ride and wants to give them a place to brag about it. Now, consumers can participate in the second annual Shell V-Power® "Fuel My Passion" Contest for a chance to win great prizes like the Grand Prize of Shell V-Power® Premium Fuel for five years!

As the Grand Prize winner of last year's Shell V-Power® "Fuel My Passion" Contest, Darci Paice-Bailey from Prince George, B.C. knows that feeling. In fact, even her two boys pitch in to wash the "Blue Bomber", their nickname for their family Chrysler PT Cruiser, which they proudly show off on road trips and visits to the hockey rink. And as the Grand Prize winner, Shell is fuelling Darci's passion for her ride. "We're thankful to Shell every time we fuel up the Blue Bomber," says Darci. "We also get our AIR MILES®* reward miles when filling-up at Shell, so it's like an extra bonus!"

Participating in the Shell V-Power® "Fuel My Passion" Contest is simple – now through June 22, drivers who are passionate and take pride in their ride can visit to upload a photo of themselves showing the "Power of the V" sign alongside their favourite ride (one entry per person). Eligible entrants will have a chance to win one of the following prizes:

  • Grand Prize: One favourite entry among the entrants will be decided by public vote and will win Shell V-Power® Premium Fuel for five years.
  • Secondary Prize: One lucky entrant will be randomly drawn to win Shell V-Power® Premium Fuel for one year.
  • Daily Prizes: Every day during the contest period, one daily prize winner will be randomly selected to receive $50 in Shell V-Power® Premium Fuel – so the earlier you enter, the more chances you have to win.

The Grand Prize winner will be decided by public vote, so entrants are encouraged to share their contest entry with friends to obtain additional votes.

Whether a premium vehicle owner, general auto enthusiast or motorcyclist, consumers can expect optimum performance from Shell V-Power® Premium Fuels, our most advanced fuels that actively shield and protect critical engine parts while cleaning engine gunk.

For more information on the Shell V-Power® "Fuel My Passion" Contest, visit No purchase necessary to participate. Entry period ends 11:59:59 PM PST on June 22, 2011. Must be a legal Canadian resident, and have reached the age of majority in the contestant's province of residence. For official rules and to enter, visit

To help ensure you never get stuck with an empty fuel tank, iPhone and Android users can download the official Shell Station Locator mobile application. The app can find a Shell station by city, postal code or GPS and lists station contact information and hours of operation.

For more information about Shell V-Power® Premium Fuels and other Shell products, visit

To view the image accompanying this press release, please click on the following link:

The Shell logo and V-Power are trade-marks of Shell Brands International AG. Used under license.

®* Trademark of AIR MILES International Trading B.V.

Shell Canada Products

Shell Canada's downstream business is held and operated by a wholly owned partnership, Shell Canada Products, which manufactures, distributes and markets refined petroleum products across Canada. Shell Canada's three refineries convert crude oil into low sulphur gasoline and diesel fuel, aviation fuels, solvents, lubricants, asphalt and heavy fuel oils. Shell Canada Products supplies these products to retail, commercial and road transport markets through its Canada-wide network of Shell and private-branded retail and cardlock sites.

Disclaimer statement:

This announcement could contain forward-looking statements that are subject to risk factors associated with the oil, gas, power, chemicals and renewables business. It is believed that the expectations reflected in these statements are reasonable, but may be affected by a variety of variables that could cause actual results, trends or reserves replacement to differ materially, including, but not limited to: price fluctuations, actual demand, currency fluctuations, drilling and production results, reserve estimates, loss of market, industry competition, environmental risks, physical risks, risks associated with the identification of suitable potential acquisition properties and targets and the successful negotiation and consummation of transactions, the risk of doing business in developing countries, legislative, fiscal and regulatory developments including potential litigation and regulatory effects arising from recategorisation of reserves, economic and financial market conditions in various countries and regions, political risks, project delay or advancement, approvals and cost estimates.

Please refer to the Annual Report for the year ended December 31, 2009, for a description of certain important factors, risks and uncertainties that may affect the Shell Group's businesses.

Neither Royal Dutch Shell plc nor any member of the Shell Group undertakes any obligation to publicly update or revise any of these forward-looking statements, whether to reflect new information, future events or other information.

Contact Information:

Shell Canada - Media Line

Julia Cameron