SANTA CLARA, CA--(Marketwire - Apr 19, 2011) - Drobo, makers of the award-winning data storage products for businesses and professionals, today announced that Hammerhead Entertainment, a full-service video and audio production company founded by Dale Earnhardt, Jr., has selected Drobo to crash proof its data.

"When I need to store all of my videos, I choose Drobo," said Dale Earnhardt, Jr., #88 -- Race Car Champion. "In the high-performance world of race car driving, security and reliability are critical! Without them, you can never make it through the checkered flag on to victory. Same goes for high tech digital storage. I rely on Drobo's storage engine to deliver maximum reliability around every turn, no matter how fast the competition is moving around them."

When Dale Earnhardt, Jr. needed a crash proof chassis to store video for his production company Hammerhead Entertainment, he looked for gear with enough muscle to ensure reliability, enough capacity in the tank to go the distance and enough flexibility for his video crew to change out drives on the fly. Only Drobo was able to stay on budget and fuel the dependable back-up that Dale needed, including:

  • Drobo's BeyondRAID™ technology provides the muscle to keep Dale's IT director safely behind the wheel.
  • Drobo's 24 TBs in just a 3U chassis packs enough capacity in the tank for an entire season of videos.
  • Drobo has the flexibility to mix, match and hot-swap the drives.

Chip Zayak, IT director for Hammerhead Entertainment, put the Drobo to the test. "I just couldn't afford to take a chance storing Dale's videos on a storage rookie. We tested the Drobo's ability to immediately rebuild, expand and survive crashes. What more could our team ask for? Of all the storage devices we tested, Drobo took the title."

About Hammerhead Entertainment
Hammerhead was founded by NASCAR driver Dale Earnhardt, Jr. to have creative control over his many productions and create his own original programs starting in 2004 with Back in the Day, followed by Unrestricted with Dale Jr. on XM radio. Hammerhead is headquartered just outside of Charlotte, NC. With both studio and outside location production experience, our video production projects have taken us to all parts of the United States from Napa, CA to Homestead, FL. For more information please visit

About Drobo
Drobo makes award-winning data storage products for Small and Medium Businesses and Individual professionals that provide an unprecedented combination of sophisticated data protection and management features, affordable capacity, and ease-of-use. Based on the patented and proven BeyondRAID™ technology, Drobo's ability to deliver "Big Storage in a Small Box" creates the best storage experience ever for small and medium businesses and hundreds of thousands of individual professionals worldwide, who use it to support their file backup and media archiving, server virtualization, and email application needs. To learn more, visit or follow us on Twitter @drobo.

Data Robotics, Drobo, DroboPro, Drobo and BeyondRAID are trademarks of Data Robotics, Inc., that may be registered in some jurisdictions. All other trademarks used are owned by their respective owners.

Contact Information:

Media Contact:
Kelly Indrieri
Kulesa Faul for Drobo
(650) 340-1983