CINCINNATI, OH--(Marketwire - Apr 20, 2011) - Datalliance today announced that Anvil® International has selected the Datalliance Vendor Managed Inventory (VMI) service to replace its existing VMI system. Anvil International, the largest and most complete manufacturer of pipe fittings, pipe hangers and supports in the world, is a subsidiary of Mueller Water Products, Inc. (NYSE: MWA).

Ray Arnold, Director of IT at Anvil International, stated, "We are looking to lower the overall costs associated with our VMI program. Working with Datalliance, we expect to significantly reduce the time required to operate and maintain the system, as well as the effort needed to manage our VMI locations. Datalliance is easy to use and straightforward. The Software as a Service model reduces IT overhead costs that we incurred with our previous system."

Anvil's ability to effectively grow its VMI program was also an important factor in the selection of a new VMI solution. "Transitioning to Datalliance VMI allows us to expand and scale our VMI program," said Kevin McBride, Manager Electronic Commerce Development, Anvil International. "In addition to Datalliance's ability to help us lower costs and grow our VMI program, we also selected them because of their leadership position and reputation in the plumbing industry."

Tom Hoar, Director of Sales - Plumbing, Datalliance, stated: "The selection of Datalliance by Anvil is further proof that we are the low cost way to do VMI in plumbing. Datalliance allows suppliers to quickly realize the business benefits of VMI in the most cost-effective manner. We look forward to working with Anvil to help grow their VMI program."

About Anvil® International
Anvil International is the largest and most complete manufacturer of pipe fittings, pipe hangers and piping support systems in the world. For more than 150 years, Anvil has been providing the highest-quality pipe products and services with integrity and dedication to superior customer service. The company offers expertise and product solutions for a wide range of applications, from plumbing and mechanical, HVAC, industrial and fire protection to mining, and oil and gas. Anvil offers products and services worldwide. Its manufacturing facilities are located in Pennsylvania (ISO-9001:2008 certified), Tennessee (ISO 9001-200 certified), Texas (API-certified), Rhode Island (ISO 9001-2000 certified) and Ontario, Canada (ISO 9001-2000). Anvil is a subsidiary of Mueller Water Products, Inc., (NYSE: MWA). For more information, please contact Anvil's corporate offices at 603-422-8000, 110 Corporate Drive, Suite 10, Portsmouth, NH 03801, or visit the Web site at

About Datalliance
Datalliance is a leading provider of collaborative commerce services, and the world's largest independent VMI service provider. Delivered via the Internet using the 'Software as a Service' (SaaS) model, Datalliance solutions make it easy for suppliers and their customers to establish sales and inventory management relationships that fully align business objectives, improve collaboration, and streamline supply chain operations. Datalliance manages billions of dollars in orders, millions of SKUs, and thousands of locations for leading Fortune 1000 companies in a number of industries. For more information about Datalliance, visit

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Brian Lindner