EDMONTON, ALBERTA--(Marketwire - April 27, 2011) - To get the attention of today's busy grocery shopper is a considerable challenge. Shoppers are looking for a combination of product attributes as they move up and down the aisles of their favourite grocery store. They are looking for new innovative products that are good for them as well as being easy to prepare and value priced.

Edmonton-based Heritage Frozen Foods Ltd.'s new CHEEMO Whole Wheat Perogies hits the mark for many consumers. Testament to the success of CHEEMO's new 100 per cent whole grain perogies is the selection of this perogy variety as a finalist for the 2010 Canadian Grand Prix New Product Awards, an annual competition among new food products. Each of the entries in the competition was graded on five criteria: uniqueness and innovation, product characteristics, presentation and packaging, overall consumer value, and consumer acceptance. Final award winners will be announced in June at the Canada Retail Council gala event being held in Toronto.

"We are delighted to receive this recognition from our colleagues in the food industry," says Heritage Frozen Foods President Joe Makowecki. "We've spent considerable time in perfecting our product, from using only 100 per cent whole grain flour that retains the presence of the wheat germ, to developing a potato and three cheese filling that complements the perogy's tender dough."

"With today's families looking for both value and good nutrition in their food purchases, our CHEEMO Whole Wheat Perogies are receiving a very favourable response from consumers," says Makowecki. "Our company is proud to present consumers with a hearty option for a healthy diet." CHEEMO Whole Wheat Perogies can be found at grocery stores and food departments throughout Canada.

Heritage Frozen Foods is a family-owned and operated company that has been providing consumers with high quality perogies at a reasonable cost since 1972.

Contact Information:

Heritage Frozen Foods
Taylor Johnson