SAN FRANCISCO, CA--(Marketwire - Apr 28, 2011) - Tealeaf®, the leader in online customer experience management (CEM) software, today announced it will be a key participant in two upcoming webinars that are part of the Strativity Group's ten-part Customer Experience Management Bootcamp program. The two sessions "Designing Customer Experience as a Strategy" and "Creating Organization-wide Customer Centricity" will feature the expertise and insights of Lior Arussy, President of Strativity Group, and Geoff Galat, vice president of Worldwide Marketing at Tealeaf.

"As the market evolves and new channels emerge, executives must take a disciplined approach to forming their customer experience strategies," said Lior Arussy, president of Strativity Group. "Tealeaf has a stellar reputation for helping its customers optimize the online experience and achieve business-driving improvements to their online channels. The company's expertise will be invaluable to bootcamp participants."

"Customer experience management is an ongoing, organization-wide discipline, not just a program," said Geoff Galat, vice president of Worldwide Marketing for Tealeaf. "To be successful, organizations that have online and mobile channels require enterprise-class solutions and best practices for designing a customer experience strategy that applies to the entire organization in order to clear the obstacles that can prevent companies from becoming truly customer centric."

The free webinar series is based on Mr. Arussy's acclaimed book, Customer Experience Strategy - The Complete Guide from Innovation to Execution (4i 2010), and is designed to provide organizations with ideas and inspiration to create a successful Customer Experience program. Please visit