Third Annual Survey Sheds Light on Agency Spending for 2011
SAN FRANCISCO, CA--(Marketwire - May 3, 2011) - BrightRoll, the leading provider of online video advertising services, today released its third annual Online Video Advertising Report. The report includes new data that shows planned spending on online video is growing faster than all other online categories, with dollars being re-allocated in large part from TV and display ad budgets.
Findings from the 2009 and 2010 surveys highlighted online video as a rapidly emerging category, though respondents expressed concerns over the lack of well-defined success metrics and a shortage of accepted industry standards. Previous participants were also interested in better understanding online video's ROI and more effectively leveraging the medium's targeting capabilities.
This year's survey found that the category is still seeing rapid growth and has now become a staple in the online ad buy. The roll out of mobile video inventory, increased adoption of industry standards and introduction of sophisticated targeting tools have all contributed to this growth.
Additional key findings from the report include:
"Looking over the results of this year's survey, it's clear that online video is fast becoming a fixture in the media buyer's toolkit. The industry continues to deliver improvements in campaign targeting, reporting and effectiveness," said BrightRoll CEO Tod Sacerdoti. "Our hope with this survey is that it will contribute to a growing body of research that helps underscore and validate the effectiveness of video's ability to reach online audiences, while highlighting those areas that need to be addressed in order to continue to propel the category forward."
The 2011 Online Video Advertising Report is part of a larger company-wide initiative to further industry research, and comes on the heels of BrightRoll's recent $1M pledge towards advancing research initiatives in the space. To download a full copy of the report, click here.
About BrightRoll
With more than 70 million monthly unique viewers, BrightRoll is the world's largest and most trusted video ad network and the leading provider of online video advertising services. The BrightRoll Network has access to billions of video impressions per month enabling advertisers to execute smart online video campaigns across a massive pool of web and mobile video inventory. BrightRoll's proprietary buying technology, combined with its full site disclosure, detailed performance reports and flexible targeting provide brands and agencies with the reach, frequency and scalability needed to achieve their campaign goals. BrightRoll is a privately held, venture-backed company headquartered in San Francisco, California. For more information visit www.brightroll.com or read more on BrightRoll's blog.
Contact Information:
Media Contact:
Lindsey Scott or Jason Throckmorton
LaunchSquad
Phone: 415-625-8555
Email: brightroll(at)launchsquad(dot)com