NORWALK, CT--(Marketwire - May 3, 2011) - Engage121, Inc., a software firm specializing in customer relationship management through social media, announces that The Maids, a leading residential cleaning company, has selected the Engage121 Enterprise portal as their social CRM solution.

"Engage121 will allow us to spread the message about the quality of our brand across the full range of social media platforms," said Julie Evans, Chief Marketing Officer for The Maids. "We expect that adding multi-platform social media outreach to our marketing mix will help us both support our existing franchisees and expand our franchise base."

Engage121 is a social CRM application that allows subscribers to both "speak" and "listen" across multiple social media platforms simultaneously. Its integrated functionality provides a centralized platform that enables users to reach new customers, identify and address client issues, and enhance customer relationships on both a corporate and a local level.

The Engage121 application facilitates customer engagement for both the corporate franchisor as well as the local franchisees. Engage121 will provide The Maids with reporting and analysis tools for their social media initiatives.

"Having the ability to measure and evaluate social media metrics against their other business metrics will give The Maids insight to focus their marketing programs where they are most effective," said Jon Victor, CEO of Engage121. "We look forward to supporting their brand development efforts."

THE MAIDS is the only residential cleaning franchise that cleans for health, providing the most thorough housecleaning in the industry. Started in 1979, THE MAIDS provides regular maintenance cleaning and additional home services to clients in over 40 U.S. states and three provinces in Canada. THE MAIDS' exclusive 22-Step Healthy Touch® Deep Cleaning System is comprehensive and meticulous, utilizing state-of-the-art equipment, environmentally preferable products and a systematically engineered cleaning method. The Maids' teams of four are professionally trained and supervised, uniformed, bonded and insured. All of this is why THE MAIDS' customers are consistently pleased with their service and are confident saying "I am proud to recommend The Maids to my friends and family."

About Engage121, Inc.
For more than 10 years, Engage121, Inc. has provided communication services to over one thousand national franchisors, dealerships, direct sellers, and other communications professionals. The Engage121 application is the clear leader in delivering customer relationship management through the social media to national brands with local sales locations. The company continues to provide communications professionals its other, highly regarded communications tools, including Grassroots PR, MediaQ, MatchPoint and AP Planner. The MediaQ media monitoring application was the primary source of analysis to the primary participants in the recent Gulf of Mexico oil disaster, and its GrassrootsPR application provides local news distribution services to over one hundred thousand local businesses. For more information, please visit