WADMALAW ISLAND, SC--(Marketwire - May 23, 2011) - This summer, Firefly Sweet Tea Vodka will be prominently featured as part of the 2011 Rascal Flatts "Flatts Fest" concert tour. The national tour will cover 23 cities in 18 states and runs June 18-Sept. 18, 2011. Sara Evans, Eaton Corbin and Justin Moore are the scheduled opening acts.
As part of the concert experience, Rascal Flatts is hosting a fan festival area for pre-show interactive fun and games. Firefly Sweet Tea Vodka is the most popular "liked" spirits brand on one of Rascal Flatts' biggest social media pages so as a result, Firefly has been invited to be a part of the tour! Firefly will be in these festival areas with the Firefly RV and brand ambassadors. For "over 21" fans, the RV will host fun activities including corn hole games, putt putt and giveaways. Firefly cocktails may be legally purchased at the shows through the concert concessionaires.
Co-founder Scott Newitt comments, "With this being a fan-driven promotion, we are especially honored to be a part of the exciting summer tour. We are all huge fans of Rascal Flatts and we truly appreciate the opportunity to serve up some Sweet Tea hospitality to this great audience. Our RV team is ready to go on the road, meet great people, experience the Flatts Fest and have lots of fun along the way. We are looking forward to a great summer 'On the Fly.'"
Firefly will be making additional concert-related announcements throughout the tour season. Visit us on www.Facebook.com/FireflyVodka and www.twitter.com/#!/fireflyvodka. Once the tour kicks off, fans will be able to track RV activity at www.fireflyvodka.com/onthefly/. For concert dates and other Rascal Flatts info, visit: www.rascalflatts.com.
ABOUT FIREFLY
Firefly Distillery is located on Wadmalaw Island, South Carolina, thirty miles south of Charleston, and is the largest distillery in the state. The distillery currently offers Firefly Sweet Tea Vodka, Firefly Skinny Tea, four Firefly Sweet Tea Vodka Flavors: Lemon, Raspberry, Mint and Peach, Firefly Sweet Tea Bourbon, Firefly Handcrafted Vodka and ready-to-drink cocktails including Firefly Sweet Tea Lemonade, Southern Lemonade and Pink Lemonade. Remember -- This ain't your grandma's sweet tea! For more information, visit www.fireflyvodka.com.
ABOUT RASCAL FLATTS
Rascal Flatts -- Gary LeVox, Jay DeMarcus and Joe Don Rooney -- debuted their first album on Big Machine Records, Nothing Like This, last November at #1 on the country album sales chart and became one of only four country acts to debut six consecutive studio albums at #1. Since their musical debut in 2000, the band has sold 20 million albums and 25 million digital downloads and delivered 12 #1 singles to the top of the chart. Rascal Flatts is the most awarded country group of the past decade with nearly 40 trophies from the American Country Awards, Academy of Country Music, American Music Awards, Country Music Association, People's Choice Awards and more. Since their touring career began, they have sold over 6 million concert tickets.
Documents and/or Photos available for this release:
Firefly to Tour with Rascal Flatts
Firefly Sweet Tea Vodka
To view supporting documents and/or photos, go to www.enr-corp.com/pressroom and enter Release ID: 297475