NEW YORK, NY--(Marketwire - May 24, 2011) - Conductor announced that New York Life Insurance Company has selected its Searchlight SEO Platform as a way to enhance the company's natural search programs.

"As the executive spotlight increasingly shifts toward more cost effective methods to scale customer acquisition, natural search has again become the most important method to achieve superior revenue. The market continues to recognize Searchlight as the only solution able to unlock the potential of natural search," said Seth Besmertnik, CEO, Conductor. "We look forward to expanding our strong relationships with industry leaders such as New York Life as we help grow their share of search with Searchlight."

Searchlight provides enterprise marketers with the scalable technology, data, analytics and recommendations needed to take advantage of the revenue opportunities available in natural search. Searchlight a holistic SEO platform empowers leading organizations with leading technology to be able to:

  • Track SEO success and identify new opportunities with total keyword and competitive visibility at scale across multiple search engines.
  • Expand their share of natural search by optimizing keywords with preferred URL management and increase conversions.
  • Ensure pages are perfectly optimized with automated issue identification and competitor benchmarking.

About Conductor: Conductor is the undisputed leader in SEO technology, empowering enterprise marketers to manage and improve their SEO efforts and deliver provable ROI. The company created the first and most widely adopted enterprise SaaS SEO technology solution, Conductor Searchlight™, which helps marketers scale natural search, monitor competitive market share and boost revenue. Conductor recently launched the SEO Cloud™, which makes it possible to extend SEO data and workflow across other applications. Companies such as, Siemens, Toys"R"Us, Autodesk and GE rely on the company's technology solutions and team of experts to continually measure and improve their natural search traffic and revenue.

Based in Manhattan, Conductor was recently voted as one of Crain's Best Places to Work in NY for the second year running and was named as the 13th fastest growing software company in Inc. Magazine's latest rankings. @conductor.

Contact Information:

Press Contact:
Seth Dotterer