Certona Hires Veteran Ecommerce and Analytics Sales Executive

SAN DIEGO, CA--(Marketwire - May 24, 2011) - Certona, the leader in multi-channel personalization, today announced the hire of a new Senior Vice President of Global Sales, Peter Wells. Hiring the highly qualified Wells, Certona looks to further solidify its leadership position in this fast growing and exciting category.

Wells' primary responsibilities include sales strategies, creating more value across Certona's prospect/client lifecycle and establishing new channels to accomplish company growth goals. A proven sales leader with more than 15 years of experience concentrating on digital marketing and ecommerce, Wells has a strong successful track record in building high value, high growth companies.

Prior to Certona, Wells has been instrumental in solving complex problems for his clients and their customers; resulting in building some of the fastest growing companies in the SaaS, digital performance marketing, web analytics, VOIP, and TCP/IP application industries including Touch Commerce, Web Side Story (now part of Adobe), NetManage and AltiGen Communications. He has been involved in two IPOs and has experienced triple-digit annual growth with every venture.

"We are extremely pleased to have Peter join the Certona team," states Certona CEO, Meyar Sheik. "We look forward to him leveraging his broad experience and knowledge of the online retail arena to further position our company as the leader in personalization."

"I'm excited to work with Meyar and the entire Certona team," Wells says. "They've successfully established themselves as the premier personalization provider with a fantastic roster of dedicated clients, proven technology, and innovation."

Wells adds that personalization has only begun to affect the lives of consumers and will play an increasingly larger role in everyday life. "Certona is very well positioned to help companies successfully deliver the most personalized customer experience available today across multiple channels including the web, email, call centers, mobile, and social."

About Certona
Certona is the creator of Resonance, the market leading real-time personalization and revenue optimization platform for multi-channel retailers. Trusted by more than 275 top ecommerce sites throughout the world, Resonance increases average order value and revenue per visit by delivering individualized content and product recommendations in real-time across all customer touch points. With seven patents pending, the "self-optimizing" system is powered by sophisticated neural networks and a portfolio of algorithms to deliver product, content, and promotional offers through multiple channels -- web, email, call center, point-of-sale, and mobile. Clients include the largest and most recognized online and multi-channel retail brands across all popular categories. For more information, visit www.certona.com.