DENVER, CO--(Marketwire - May 25, 2011) - Shane Co., the largest privately-held jeweler in the United States, today announced that the company has received the prestigious WeddingWire Bride's Choice Awards 2011™ for jewelry.

Recognition for the Bride's Choice Awards™ 2011 is determined by recent reviews and extensive surveys from over 750,000 newlyweds on, the largest wedding review site in the nation.

"We are honored to be recognized as the best of the best," said Tom Shane, owner and founder of Shane Co. "We are grateful to our many customers who took the time to share their praise for Shane Co.'s superior value, selection and service on WeddingWire. I am also personally proud of every member of the Shane Co. team, which earns these accolades daily with their dedication to providing each customer with the ideal experience."

Each customer review on WeddingWire is based on five, five-star ratings: quality of service, responsiveness, professionalism, value for cost, and flexibility. Shane Co.'s overall WeddingWire rating is 4.7 out of 5.

"Being so highly rated while also being the most reviewed jeweler on WeddingWire makes this honor especially rewarding," said Price Blanchard, Exec. VP of Marketing and Merchandising at Shane Co.

About Shane Co.
Shane Co. is the largest privately-held jeweler in the United States. The Denver, Colo.-based company is a direct importer of diamonds, rubies, sapphires and pearls, and operates 20 stores in 13 states, as well as an online store at Shane Co. is recognized in the industry as a price leader offering the finest array of customer benefits, including a free lifetime warranty and a 60-day unconditional money-back guarantee.
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Contact Information:

Price Blanchard
Shane Co.
Phone: 303-792-3500