JACKSONVILLE, FL--(Marketwire - May 25, 2011) - National Car Rental announced today the addition of a fully operational "Emerald Aisle" service location at the National facility located at the Jacksonville International Airport. The "Emerald Aisle" is an exclusive section of National's rental car area where its Emerald Club members can select any vehicle after simply reserving a mid-sized car. National Car Rental has been operating at the Jacksonville airport for more than 20 years.

"National Car Rental focuses on offering business travelers a convenient and efficient car rental process at airports across the country, and we work every day to improve the rental experience," said Chip Vance, Jacksonville vice president and general manager for Enterprise Holdings, which operates the National Car Rental brand through its regional subsidiaries. "In addition to the added convenience of the 'Emerald Aisle,' the National branch at Jacksonville International Airport has also received new updated signage with clear directions, making renting a car even faster and easier."

National, which launched the car rental industry's first comprehensive frequent-renter program, offers Emerald Club membership as a benefit to frequent renters who especially appreciate choosing their own car, the expedited rental process, counter bypass and convenient e-receipts.

National Car Rental's Emerald Club was recently selected as the winner of the 2011 Best Rental Car Loyalty Program in the second annual Editors' Choice Awards at SmarterTravel -- the largest online travel resource of independent expert advice for the budget-conscious traveler. National's Emerald Club received the honor for the second consecutive year, and was recognized for its "Emerald Aisle" service and numerous customer benefits, including expedited rentals. In addition, Emerald Club was awarded a 2010 Business Traveler Innovation Award -- sponsored by the National Business Travel Association (NBTA) and The Wall Street Journal -- for expediting the travel process and enhancing convenience and efficiency.

Vance noted the physical upgrades at National's Jacksonville airport branch are part of an overall effort to reflect the National Car Rental brand's ascent as a premier brand for business travel. The improvements for National's time-sensitive customers will help them quickly choose their own vehicles, based upon their advance reservation and requested car class, and then simply drive away from the airport. Emerald Club enhancements, however, include more than just physical improvements. Emerald Club members also can choose between free rental days or frequent traveler miles/points, qualify for free upgrades, sign on a free additional authorized driver, and access a dedicated toll-free customer service line.

"The loyalty our customers continually show to the National brand encourages our employees to continually work to exceed rental expectations at all of our locations," said Vance.

About National Car Rental
Founded in 1947, National Car Rental is a premium, internationally recognized brand serving the daily rental needs of the frequent airport traveler throughout the United States, Canada, Mexico, the Caribbean, Latin America and Asia.

St. Louis-based Enterprise Holdings owns and operates the National Car Rental brand in North America. With annual revenues of $12.6 billion and more than 68,000 employees, Enterprise Holdings also operates, through its regional subsidiaries, more than 1 million cars and trucks, making it the largest and most comprehensive car rental service provider in the world measured by revenue, employees and fleet. National also is part of a global strategic alliance with Europcar, creating the world's largest car rental network. For more information about National, visit www.nationalcar.com. For more information about Enterprise Holdings' environmental stewardship and long-term commitment to the sustainability of the car rental business, visit www.DrivingFutures.com. [This news release and other National Car Rental announcements are available at the Enterprise Holdings press room.]

Contact Information:

For more information, contact:
Christy Conrad
National Car Rental
Phone: 314-512-2706