Orange 21 Hires Jim Sepanek as Vice President of Optical

CARLSBAD, CA--(Marketwire - May 25, 2011) - Orange 21 (OTCBB: ORNG) today announced the hiring of Jim Sepanek as vice president, Optical, effective May 9, 2011.

Sepanek, an executive with nearly 20 years' experience in the optical industry, will lead business development and sales for SPY® and the Company's licensed other products as it evolves its global presence in the optical category. He will report directly to Orange 21 President Michael Marckx.

"As we expand the relevance of our brands into complimentary channels, we anticipate Jim will enhance our ophthalmic competencies and operational efficiencies," says Marckx. "The optical category has long been an interest to the business, and this addition to our executive team will allow us the opportunity to exploit exciting and previously untapped opportunities for our brands."

Sepanek previously served as vice president of Business Development at Signature Eyewear where he was responsible for brand management, key account sales and product design and development. Prior to that, he held executive positions at Rem Eyewear and Revo, Inc., respectively.

"SPY Optic™ is uniquely positioned to expand the authenticity of its Southern California heritage to the global optical market," says Sepanek. "I started my career in the sunglass industry with Revo and am thrilled to apply my optical experience and acumen to help further develop the SPY® brand."

About Orange 21 Inc.:
Orange 21 designs, develops, markets and produces premium products for the action sports, motorsports, snow sports and lifestyle markets under the brands SPY Optic™, O'Neill®, Margaritaville® and Melodies by MJB®.

Safe Harbor Statement:
This press release contains forward-looking statements. These statements relate to future events or future financial performance, including the expected growth of the company, and are subject to risks and uncertainties. In some cases, you can identify forward-looking statements by terminology such as "will," "expect," "believe," or other comparable terminology. These statements are only predictions. Actual events or results may differ materially. Forward-looking statements include but are not limited to proclamations about the company expanding its brands, enhancing its ophthalmic competencies, exploiting opportunities, positioning its heritage, and other factors that could cause actual results to differ from those contained in the forward-looking statements, which may be identified from time to time in public announcements and/or in our filings made with the U.S. Securities and Exchange Commission. Although, we believe that the expectations reflected in the forward-looking statements are reasonable, we cannot guarantee future results. Moreover, we assume no responsibility for the accuracy or completeness of such forward-looking statements and undertake no obligation to update any of these forward-looking statements.