Riga, 23 May 2011

Riga, 23 May 2011

ABLV Bank: new name and new brand of Aizkraukles Banka

Aizkraukles Banka has changed its name and implemented the bank’s new brand. From now on, its name will be ABLV Bank, AS. Alongside with the change of name and visual identity, the bank has completed the process of changing its business line, which is aimed at rendering tailored financial services in accordance with the highest standards.

According to the strategy adopted in 2008, ABLV Bank will become a leader in banking, wealth management, and financial advisory in the Eastern Europe. The new brand was intended for increasing association with the chosen lines of business, strengthening the bank’s reputation internationally, meanwhile retaining links to the former brand. Change of the bank’s trade name and brand do not entail changes in the bank’s holding structure – the bank’s management remained the same, as well as terms and conditions of cooperation with existing customers and partners.

Alongside changing the brand, we have developed our new homepage – www.ablv.com. Compared to the former one, it contains a number of innovations and improvements, making it more informative, useful and user-friendly.

ABLV Bank is the largest independent private bank in Latvia. The bank’s majority shareholders – Oleg Fil, Ernest Bernis and Nika Berne – hold 85.90% of the bank’s share capital. ABLV Group includes ABLV Bank, AS; ABLV Capital Markets, IBAS; ABLV Asset Management, IPAS; ABLV Transform Partnership, KS; ABLV Consulting Services, AS; ABLV Corporate Services, SIA; New Hanza City, SIA, and other companies. ABLV Group has representative offices in Moscow, St. Petersburg, Yekaterinburg, Kiev, Odessa, Minsk, Almaty, Dushanbe, Baku, and Tashkent.