TUSTIN, CA--(Marketwire - May 26, 2011) - On May 26, 2011 the Jewelry Exchange filed a lawsuit against a competitor alleging they submitted false reviews on consumer review websites. As far back as 2009, the Jewelry Exchange was finding negative content about their company they suspected was written by their competitors. After some investigation they uncovered evidence linking some of these reviews to a jewelry company in Los Angeles. In these reviews the competitor is alleged to have written false statements about the Jewelry Exchange and then lured the readers to the area where their establishment is located.

In the lawsuit, the Jewelry Exchange alleges that the defendants committed Libel, False Advertising, Fraud, Trademark Infringement, Conspiracy and five other charges. The Jewelry Exchange is seeking monetary damages, injunctive relief and punitive damages.

The Jewelry Exchange has been in business with a good reputation for 34 years, and was named Best Jeweler in Orange County by the OC Register last year. The Jewelry Exchange operates the highest volume retail jewelry location in Southern California. The company takes honest feedback seriously and bends over backwards to satisfy their customers. The Jewelry Exchange believes that many of their competitors are frustrated because they cannot compete on a level playing field and have had to resort to unfair trade practices.

The Jewelry Exchange is owned by Goldenwest Diamond Corporation who operates 16 super stores throughout the country and the internet site www.jewelryexchange.com.

If you would like more information on this topic please contact Fallan Doddridge at 714/542-9200 x196 or via e-mail at fallan@jewelryexchange.com.