COSTA MESA, CA--(Marketwire - May 31, 2011) - Rauxa, a leading full-service marketing agency, today unveiled its new brand identity, website and blog to showcase its already expanded portfolio of services. Formerly known as Rauxa Direct, the Costa Mesa, Calif.-based company made the enhancements to meet client needs and better engage consumer response in a rapidly changing industry and market landscape.

Once known primarily as a direct mail shop, Rauxa has evolved into a marketing firm that specializes in measured programs that drive response across the gamut of communication channels. According to Rauxa President Gina Alshuler, instead of just sending messages out, brands must now find ways to draw consumers in, enticing them to click, enter, stay a while, and maybe bring along some friends.

"The industry is changing, and Rauxa is evolving to meet these changes in order to ensure the most effective business solutions for our clients," Alshuler said. "This new marketing world demands multichannel ideas, not just one-off creative solutions. A more holistic service offering is the most effective way to offer clients better results. Today, we're able to step beyond ROI to increase interaction and influence."

In addition to the name change, the rebranding includes a new logo, website and blog. The new website,, is a comprehensive showcase for the company where visitors can review creative work, read the latest news and views from the team and explore its experience in different specialty areas. New offerings include digital, mobile, social media and branded content services.

"Our refreshed brand is forward, memorable, and the best example of our strategic and creative abilities," Alshuler said. "Our revised name now communicates we're much more than a direct-mail agency. We're producing big-picture, multichannel communications. Our new website and social media messaging intrigues, engages, and makes people want to know more about Rauxa, and ultimately spread the word about who we are."

The brand launch begins June 1 with an e-mail campaign to clients and prospects, inviting them to watch a humorous promotional video and visit the new website. The video playfully poses the question "What's a Rauxa?" to random passersby, and records their outlandish answers. It can be viewed at, and on the company's YouTube page,

Alshuler adds that as the marketing industry undergoes one of the most dramatic changes in its history, she and her team never lose sight of how vital the fundamentals are.

"Sound strategy, inspired thinking, superior client service and disciplined project management," she says. "That's what will always differentiate Rauxa as an agency, and a brand."

About Rauxa
Rauxa is a full-service, insight-driven, marketing agency that believes in all things measurable. With offices in New York, San Francisco and Costa Mesa, Calif., Rauxa builds brand commitment while driving consumer response across all communication channels. Services include direct, digital, data, creative, strategic planning, CRM, B2B, branded content and social media. A woman-owned agency founded in 1999, Rauxa is proud to represent a diverse portfolio of clients, including some of the world's most recognized brands.

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Contact Information:

Will Holburn
Phone: (949) 375-6940