HOBOKEN, NJ--(Marketwire - Jun 1, 2011) - Rose Communications Inc., an independent, strategic public relations firm, today announced it added two agency of record clients to its roster: Playworld Systems, Inc. and Apex Tool Group.

Playworld Systems is a leading manufacturer of imaginative play and fitness equipment. Rose Communications' appointment as agency of record follows a series of assignments the firm handled starting in the summer of 2010. The scope of work includes media relations, editorial services, social media strategy and trade show support. Among the near-term initiatives is a thought leadership symposium to take place this fall at the National Recreation & Park Association Congress and Exposition in Atlanta.

"The team at Rose Communications has demonstrated a deep understanding of our brand and a unique ability to help us tell our story to our key constituents," said Ian Proud, research manager for Playworld Systems. "We anticipate continued success as we expand our relationship."

Also joining the Rose Communications roster is Apex Tool Group, one of the largest worldwide producers of industrial hand and power tool brands, including Allen®, Armstrong®, Campbell®, Cleco®, Crescent®, GearWrench®, Lufkin®, Weller® and Wiss®, among others. Rose Communications has represented the Armstrong and GearWrench brands since 2006. The new assignment follows the firm's handling of a joint venture between Danaher Corporation and Cooper Industries, which combined Danaher Tool Group, makers of Armstrong and GearWrench tools, with Cooper Tools to form Apex Tool Group.

"GearWrench has a passionate following among automotive technicians and car enthusiasts, and our public relations program has played a critical role in fostering that loyalty," said Kip McDaniel, director, marketing communications at Apex Tool Group. "We've selected Rose Communications to create the same level of awareness of and enthusiasm for several of the other professional and do-it-yourself tool brands in our portfolio."

In addition to traditional media relations, Rose Communications will provide social media strategy and special projects counsel for Apex Tool Group.

"We are proud to solidify our partnerships with Playworld Systems and Apex Tool Group," said Rosemary Ostmann, president and CEO of Rose Communications. "Their decision to continue working with us is an honor and we look forward to long, productive relationships with both companies."

About Rose Communications Inc.

Rose Communications Inc., a strategic public relations firm, helps clients uncover and share their stories with key audiences and decision makers. The agency gives clients a voice in the marketplace by engaging trusted industry influencers. From emerging entities to established global brands, the team has experience in consumer and business-to-business categories in a variety of industries, including building and architecture, health care, education, financial services, publishing, media, and technology. For more information, please visit www.rosecomm.com.