Precise ParkLink's Parking Customer Service Success in Calgary

CALGARY, ALBERTA--(Marketwire - June 1, 2011) - Precise ParkLink has won another Building Owners and Managers Association's Pinnacle Innovation award, this time, from BOMA's Calgary chapter.

"Receiving the 2011 Pinnacle Award for Innovation for our U Park app from both the Edmonton and Calgary chapters of BOMA, is most gratifying and indicative of our ongoing goal of introducing new innovative customer-centred solutions for dealing with parking issues in large urban centres," says Gord White, President of Precise ParkLink (West).

"In addition to our U Park app, Precise ParkLink is able to offer cities such as Calgary tested and technologically-leading solutions for their parking services challenges. The company has installed new Pay and Display parking systems in 40 cities across Canada including Toronto, Winnipeg and Kelowna.

"We replaced the parking meters in these cities with a new Pay and Display technology that makes on-street parking more convenient by providing receipts and permits the use of credit cards, smart cards or pay-by-phone payment options, " adds White. "Also, we take great pride in using green technology with our Pay and Display modules being fully solar powered."

"We believe we have the solution for Calgary's parking woes," says White. "Our company is Canadian owned and with offices across the country, we are fully equipped to help Canada's major municipalities with their out-sourced parking services."

"U Park" is a consumer focused product that displays GPS coordinates and gives turn by turn directions to the nearest Precise ParkLink parking lot, along with rates and other valuable information. The free "U Park" application can be downloaded at http://itunes.apple.com/ca/app/u-park/id410636603?mt=8

About Precise ParkLink Inc.

Precise ParkLink is the Canadian company behind the Pay and Display parking machines that revolutionized on-street parking for a number of Canada's largest municipalities. The company offers the full spectrum of parking services from comprehensive management of very large parking structures to the implementation of technological solutions for parking services.

About PHIRE Interactive Ltd.

PHIRE Interactive Ltd. is an Edmonton-based mobile brand expansion and software development firm that specializes in application development, web design and social media integration for commercial purposes such as the two-time award winning U Park app developed for Precise ParkLink.