HOUSTON, TX--(Marketwire - Jun 1, 2011) - Ed Schipul, CEO and president of Schipul - The Web Marketing Company (www.schipul.com), a Web marketing, Social Media consulting and Web design company, will present "Social Media Philanthropy," at the Executive Service Corps of Houston's Leading Edge Luncheon. The event is scheduled tomorrow, June 2, 2011 at the Junior League of Houston.

The rise of so-called "social philanthropy" has been a hot topic as nonprofit organizations struggle to integrate the use of tools such as Facebook, Twitter and YouTube into their operations. Schipul believes social philanthropy is less about technology and more about gaining insight into people's motivations to encourage engagement or behavior change.

"Whether a nonprofit organization is involved in cancer prevention, protecting the environment or advancing our knowledge about space, an important step is to identify what will motivate people to pay attention and get involved," said Schipul. "Online tools can provide insight into motivations and can accelerate an organization's success as a change agent, but they need to be part of an overall strategy."

Recent data suggests nonprofit organizations still have a lot to learn about using social media. Fewer than three percent of respondents to the Nonprofit Social Network Benchmark survey raised more than $10,000 on Facebook in 2010. Meanwhile, the survey found that few nonprofits are investing in social media -- 75 percent allocate one quarter of a single staffer's time or less to managing their organization's social media activities.

Ed Schipul's presentation is scheduled for 11:30 a.m. on Thursday, June 2, 2011.

About Schipul - The Web Marketing Company

Schipul - The Web Marketing Company developed and builds on the Tendenci Web marketing application, a powerful online tool with over a half million people logging in during the past year and millions of users overall. Schipul is based in Houston, and provides marketing services on the Internet to more than 300 organizations from a variety of service industries in local, national and international markets. Schipul's clients include Houston Zoo, IKEA and the New York Chapter of the National Academy of Television Arts and Sciences, among many others. Additional information about Schipul is available at www.schipul.com and www.tendenci.com.

Contact Information:

Dan Keeney, APR
DPK Public Relations