SEATTLE, WA--(Marketwire - Jun 7, 2011) - Mercent, a leading provider of performance marketing solutions for retailers, today unveiled Mercent Retail Paid Search™ ¾, a next-generation SAAS platform that enables retail merchants and their digital agencies to fully optimize paid search campaigns to drive sales and profit for every product SKU and merchandising offer. The Mercent Retail Paid Search platform is deployed by and generating unprecedented results for merchants within Mercent's portfolio of 170 leading retail brands, including Altrec.com, Gear and Training, FootSmart and others.
Customer-Proven, Enterprise-Ready Paid Search
For the growing portfolio of retailers relying on Mercent Retail Paid Search™ to optimize SEM campaigns, the platform has delivered an average 54% revenue growth and 21% improvement in Return-On-Ad-Spend (ROAS). The platform has been architected, developed and refined through direct feedback from industry-leading retailers, Mercent Retail Paid Search™ and offers a comprehensive feature set that delivers everything a merchant needs to maximize their paid search campaign performance for increased sales and profits. In addition, the solution is highly scalable to support campaigns built around large retail catalogs with millions of active and negative keywords.
According to Altrec.com's Internet Advertising Analyst Justin Johnson, "Mercent has dramatically improved the way we manage and execute paid search. Previously, we manually reconciled keywords and ads with units sold, profits, and ROI and were also limited in aligning our merchandising offers and seasonal promotions with our paid search campaigns. With Mercent Retail Paid Search, we have significantly reduced manual work allocated to our paid search efforts, which in turn has enabled us to reinvest that time into Altrec's broader merchandising and advertising strategies."
Another prominent Mercent client increased its overall PPC traffic by 38% through the Mercent Retail Paid Search™ platform, which subsequently led to a significant spike in brand awareness and revenue. The client also saw its return on ad spend more than triple versus performance on its previous platform.
"Mercent Retail Paid Search™ is a natural addition to Mercent's portfolio of performance marketing solutions and our retailer client base has embraced the platform," commented Eric Best, CEO of Mercent. "Mercent Retail Paid Search™ simplifies the complexities of paid search for retail marketers, enabling them to efficiently execute campaigns that deliver true financial lift, increased time savings and deeper performance insights."
Mercent Retail Paid Search™ Platform Highlights:
Retail Analytics for Paid Search
Mercent Retail Paid Search™ integrates a merchant's paid search programs directly with their eCommerce product catalog and retail merchandising calendar, making it easy for retail advertisers to measure and optimize campaigns against retail operating metrics like revenue, profits, and unit sales -- for unique product SKUs, categories, brands, suppliers, and promotional offers.Ecommerce Data Applied to Paid Search
Because Mercent Retail Paid Search™ is integrated directly with a retailer's eCommerce storefront and warehouse management system, eCommerce data assets related to products, offers, and performance can be directly applied to and incorporated into the paid search campaign.Merchandising Promotions Expressed through Paid Search
Mercent Retail Paid Search™ allows retail marketers to schedule dynamic promotions through paid search ads based on inventory level, price point, shipping offer, and other product attributes, as well as performance criteria like revenue, Conversion Rate (CR) and Return-on-Ad-Spend (ROAS).Cross-Channel Efficiency
The Mercent Retail Paid Search™ platform also serves to consolidate the tracking, reporting, and management of paid search programs alongside other performance marketing channels including shopping engines, product ads, affiliate marketing networks, online marketplaces, retargeted display ads, and more.
Mercent Retail Paid Search™ Summary of Benefits
Developed by retailers specifically for retailers, Mercent Retail Paid Search™ boasts sophisticated features and functionality to ensure retail marketers can successfully:
- Measure and optimize paid search campaigns to your unique retail operating metrics, including per SKU revenue, profit, and inventory.
- Sell more "in demand� products by synchronizing your paid search campaigns and ad copy with merchandising promotions (sales events, discounts) and the retail planning calendar (new SKUs, end-of-life product assortments, etc.).
- Manage your paid search campaigns directly alongside other performance marketing programs while accurately measuring key programs and allocating advertising dollar spend and budgets.
- Scale your paid search program by using structured data to build a high-quality keyword library.
- Bid intelligently to drive higher customer conversion rates and ROAS.
- Increase your brand and product visibility by aligning paid search campaigns with product catalogs, data and conditions.
Mercent Retail Paid Search™ is a subscription software service. Mercent charges fixed monthly fees credited toward either a revenue share on paid search revenue or a percentage of paid search advertising spend, at the client's discretion. Client implementation is a simple two-step process that typically requires one to two weeks of coordination. For additional information on Mercent Retail Paid Search™ and how Mercent can help you visit
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