REDWOOD CITY, CA--(Marketwire - Jun 8, 2011) -

Students are some of the most active users of social networking. They spend much of their time creating and fine-tuning their online personas. However, the digital identity that impresses friends may not have the same positive impact on college administrators or potential employers. Recruiters and hiring managers are reviewing candidates' online reputations; will the information they discover help or hinder?

MyReputation Student from is used by graduates and students to create an online presence that showcases their professional accomplishments and career goals. With MyReputation Student, individuals receive personalized online domains, proactive online reputation monitoring, reports on who is searching them and support for improving their professional online reputation.


  • CEO Michael Fertik shares practical online reputation tips and advice for college graduates looking to land a job (included below).
  • The company announces the launch of MyReputation Student -- an automated, online solution that provides college graduates and students the tools to create, manage and maintain their online reputation, for just $99 per year.
  • Hiring managers and college administrators check social network profiles and online reputations.
    • 79% of recruiters and hiring managers have reviewed online information posted to social networking sites and blogs in the screening process (Microsoft, 2010).
    • 70% of recruiters and employers have rejected an applicant based on the information they found online (Microsoft, 2010).
    • 75% of college students' Facebook profiles are inappropriate (Pace University, 2011).
  • also offers free solutions that every student can use:
    • PrivacyDefender makes it easy for students to control their Facebook privacy, adding a layer of privacy protection to their social networking.
    • encrypts Facebook messaging and photos, giving users control over who sees their personal messaging and information.
    • ReputationAlerts provides monitoring and updates about how individuals appear online.


  • Beware of regrettable digital tattoos: Everything you tweet, post and tag online is part of a permanent digital record tied to your name. Don't post content now that could come back to bite you. You can also use our, a free privacy solution to encrypt and permanently delete your social network messaging, therefore ensuring you're not creating those regrettable tattoos in the first place.
  • Know your "friends": Your friends and social network connections impact your brand. Employers and recruiters aren't just monitoring your online presence, but also those of your close contacts. It's easy for hiring managers to conclude that if your friends are deadbeats, you're a deadbeat, too.
  • Brand yourself: Use social media to your advantage. Have a Twitter feed, a blog or other relevant Web presence that speaks to your professional experience. If you're interested in a career in marine biology, make that a part of your profile, join relevant online clubs or communities and comment on relevant articles or studies in your field of interest.

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More on MyReputation Student on Twitter
Michael Fertik on Twitter Resource Center:

ABOUT REPUTATION.COM's mission is to empower individuals and businesses to control their privacy and reputation online. Formerly ReputationDefender, was founded in 2006 and is the pioneer of online reputation management solutions. The company is recognized by World Economic Forum as a Technology Pioneer 2011 for its global technology leadership and innovation. The privately held company is headquartered in Silicon Valley, has an office in Germany and serves customers in more than 100 countries.

Michael Fertik founded with the belief that businesses and individuals have the right to control and protect their online reputation and privacy. Credited with pioneering the field of online reputation management (ORM), Fertik is lauded as the world's leading cyberthinker in digital privacy and reputation. He is a member of the World Economic Forum Agenda Council on Internet Security and recipient of the World Economic Forum Technology Pioneer 2011 Award. Fertik is an industry commentator with regular guest columns in Harvard Business Review (HBR), The Huffington Post, Reuters and Newsweek. He is also co-author of the bestselling book, "Wild West 2.0." Fertik founded his first Internet company while at Harvard College. He also received his J.D. from Harvard Law School.

Contact Information:

Jessica Gross
SHIFT Communications


Patty Tredway
PR Manager