BOSTON, MA--(Marketwire - Jun 16, 2011) - Aberdeen Group, a Harte-Hanks Company (
Taking place October 4 - 5 at the Seaport World Trade Center in Boston, the event will provide C-level marketing decision makers with insights from corporate marketing executives who have successfully established their marketing teams as revenue contributors by collaborating with sales, using shared processes, capabilities, technologies and metrics, to ensure sales and marketing alignment, and deliver top-line revenue growth.
Hosted by Peter Ostrow, Research Director of Aberdeen Group's Sales Effectiveness and Customer Management practice, speakers at the event will include: Keri Brook, VP, Marketing, Host Analytics; Heather Loisel, SVP, Marketing, JDA Software; Michael Bellissimo, VP, Global Field Operations, Yahoo!; Patrick Fetterman, VP, Marketing, Plex Systems, Inc. and others.
Presentation topics include:
Day 1
Delivering the Revenue Equation as a Marketing Leader
Driving Sales and Marketing Alignment as a True Business Imperative: Marketing generated leads are 47% of sales forecast pipeline at Best-in-Class companies
Why Should Marketing Care About Sales Training?: Gain insight into, and control of, how leads and messaging are used in the field
Collaborative Message Development throughout the Entire Marketing-to-Sales Lifecycle: 56% of top companies use a sales team to obtain Voice of the Customer input
B2B Email Marketing -- Opting in for Better Results: Top performers realized a 21% YOY improvement in email campaign-generated revenue
Yes you CAN take it with you -- Best Practices in Mobile Marketing: Mobile marketing will enter the marketing mix with 60% of Best-in-Class companies
Leveraging Social Media for Measurable B2B Business Growth: Survey respondents project that Social Media spending will be 3x higher than traditional media
Now Click Your Heels 3 Times and Say "There's No Place like Home" -- Optimizing Websites for Marketing and Sales Success: Web analytics solutions are used by 65% of best performing companies
Day 2
No Longer an Oxymoron! Why Sales and Marketing Intelligence Converge Into Solid Business Results: The quick path to 22% better attainment of corporate sales quota
Taming the Beast versus Feeding the Beast -- Prioritizing Your Marketing Automation Challenges and Opportunities: Integrated marketing campaign management solutions are deployed by 55% of top companies
BI for the CMO -- Best Practices in Leveraging Business Analytics for ROMI: 53% of the best marketers rely heavily on customer and prospect data to drive effective campaigns
Achieving True Marketing Transformation -- A Rags-to-Riches Success Story: Defined roles and activities for lead management are in place at 93% of top performing companies
For complete agenda information please visit: http://summits.aberdeen.com/index.php/sdm.html
Complimentary VIP passes are available for qualified Marketing executives. To apply for a pass, please visit:
http://vault.aberdeen.com/public/check-identity/summit/SDM4911294/event.aspx
About Aberdeen Group, a Harte-Hanks Company
Aberdeen provides fact-based research and market intelligence that delivers demonstrable results. Having queried more than 30,000 companies in the past two years, Aberdeen is positioned to educate users to action: driving market awareness, creating demand, enabling sales, and delivering meaningful return-on-investment analysis. As the trusted advisor to the global technology markets, corporations turn to Aberdeen for insights that drive decisions.
As a Harte-Hanks Company, Aberdeen plays a key role of putting content in context for the global direct and targeted marketing company. Aberdeen's analytical and independent view of the "customer optimization" process of Harte-Hanks (Information - Opportunity - Insight - Engagement - Interaction) extends the client value and accentuates the strategic role Harte-Hanks brings to the market. For additional information, visit Aberdeen or call (617) 854-5200, or to learn more about Harte-Hanks, call (800) 456-9748.
(C) 2011 Aberdeen Group, Inc., a Harte-Hanks Company
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