MTG prolongs exclusive broadcasting rights to UEFA Champions League football in Scandinavia

MTG prolongs exclusive broadcasting rights to UEFA Champions League
football in Scandinavia

Modern Times Group MTG AB (publ.) (‘MTG' or ‘the Group'), the
international entertainment broadcasting group, today announced that it
has prolonged its exclusive live broadcasting rights to UEFA Champions
League football in Sweden, Norway and Denmark, until the end of the
2014/2015 championship in the Spring of 2015. The rights include, but
are not limited to, broadcast coverage on free-TV, pay-TV, mobile
devices and the Internet.

MTG will broadcast all of the Champions League matches on its free-TV
and pay-TV channels in Scandinavia, and will also make them available on
its multi-screen internet-based video streaming service Viaplay, which
offers live coverage of premium sports events to personal computers,
tablets, smart phones and internet-connected TV's. MTG already holds the
exclusive broadcasting rights to the UEFA Champions League until the end
of the 2011/2012 season and has broadcast coverage of the championship
since 1993.

Swedish viewers will be able to watch the Tuesday games live on free-TV
channel TV10, and Wednesday games live on pay-TV channel Viasat
Football. Viasat will also broadcast additional coverage on its
portfolio of thematic pay-TV channels.

Norwegian viewers will be able to watch the Tuesday games live on pay-TV
channel Viasat Football, while the Wednesday games will be broadcast
live on free-TV channel Viasat 4. Additional coverage will be shown on
Viasat's portfolio of thematic pay-TV channels.

Danish viewers will be able to watch the first pick games on Tuesdays
and Wednesdays on free-TV channel TV3+. Second pick games will be made
available on TV2 SPORT, the joint venture sports channel that MTG
operates together with TV2 Denmark. Additional coverage will also be
made available on Viasat's satellite pay-TV platform.

All of the UEFA Champions League games will also be made available on
Viaplay in each of the three countries.

The rights have been acquired via TEAM Marketing, UEFA's world wide
agent for the exploitation of commercial rights to the UEFA Champions
League.

Hans-Holger Albrecht, President and CEO of MTG, commented: “The UEFA
Champions League is the world's best club football championship and has
a dedicated and passionate fanbase across Scandinavia. This is a key
right for us, and the extension of our exclusive broadcasting rights to
the UEFA Champions League further strengthens our long standing and
successful relationship with UEFA and TEAM Marketing, who have made an
outstanding job of developing this event. Viasat is the home of sports
in Scandinavia, and we have now provided coverage of Champions League
matches for eighteen years.”

“We are better positioned than ever today to provide viewers with the
very best in sports entertainment across our extensive portfolio of
free-TV and pay-TV channels, as well as over the open internet. We
continue to focus on the development of our premium content offering,
and look forward to bringing our viewers the very best in global sports
entertainment.”

***

For further information, please visit www.mtg.se (http://www.mtg.se/) or
contact:

Hans-Holger Albrecht, President & CEO
Tel: +46 (0) 8 562 000 50 

Investor & Analyst Enquiries:
Jacob Waern / Matthew Hooper
Tel:  +46 (0) 736 992 991 / +44 (0) 7768 440 414
Email: investor.relations@mtg.se (investor.relations@mtg.se) 

Media Enquiries:
Jacob Waern
Tel: +46 (0) 736 992 991
Email: press@mtg.se (press@mtg.se)