DETROIT, July 7, 2011 (GLOBE NEWSWIRE) -- Compuware Corporation (Nasdaq:CPWR), the technology performance company, today announced the launch of new website and mobile performance benchmarks for both healthcare and auto/property insurance providers. The new U.S Healthcare Insurance and U.S Insurance Auto and Property benchmarks include both Home Page and Last Mile measurements. The company also launched a new Mobile Site Performance Index for U.S. auto and property insurers.
The economic downturn accelerated changes in the ways that consumers shop for insurance, introducing new demand for claims immediacy and more transparent pricing wherever the shopper happens to be, using whatever device is available. Because consumers have many choices for both healthcare and auto/property insurance, providers are responding to the increased competition by focusing on delivering better online customer experiences.
In a recent study of 4,014 global consumers' mobile web and application expectations and experiences conducted, 74 percent of respondents are willing to wait five seconds or less for a single web page to load on their mobile phone before leaving the site. However today, eight of the top nine auto and property insurance providers have mobile page load times of more than five seconds.
"Healthcare and auto/property insurance providers are encouraging more customers to use their online and mobile channels to grow revenue and manage costs. In such a highly competitive industry, it's extremely important that providers meet their policyholders' web and mobile expectations," said Jonathan Ranger, Gomez Benchmark Practice Director at Compuware. "If insurance providers fail to deliver top online experiences and the speed, flexibility, and innovation expected by consumers, they risk driving away site visitors and losing them to the competition."
Compuware Gomez Benchmarks are an impartial, quantitative measurement of comparative web and mobile site performance and rank the Home Page, Transactions and Mobile performance results across many industries across three key metrics:
- Response Time – measures the time elapsed while downloading a page or an entire multistep transaction process
- Availability – measures the percentage of successfully completed tests out of total test attempts for the measurement period
- Consistency – measures the standard deviation of the response time of successful tests completed
Gomez Mobile Performance Indices offer a "rank of ranks" of the mobile performance of leading sites in the U.S across four carrier and device combinations - AT&T/ iPhone, Sprint/ HTC Hero, T-Mobile/ HTC Dream and Verizon/ Droid.
Benchmarks are used by organizations to compare and track performance against competitors and market leaders; baseline and track performance over time; and as key indicators of success for business and IT site owners. Gomez publishes hundreds of global web and mobile performance benchmarks based on more than 20 million monthly tests across 3,000 companies in 13 countries and include:
- Home Page Backbone Benchmarks: measure the performance of the website's home page from the Internet Backbone.
- Home Page Last Mile Benchmarks: measure the performance of the home page from the end user's desktop taking into account the real user's connection speed.
- Transaction Benchmarks: measure the performance of a key business process such as ordering a product or making a stock trade.
- Mobile Benchmarks: measure the performance of mobile site's home page on the largest carriers and top devices.
The Gomez platform is the industry's leading solution for optimizing the performance of web, non-web, mobile, streaming and cloud applications. Driven by end-user experience, Gomez provides a unified view across the entire application delivery chain, from a user's browser or mobile device, across the Internet or a corporate WAN, in the cloud, to inside the data center, eliminating blind spots from the First Mile to the Last Mile.
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Compuware Corporation
Compuware Corporation, the technology performance company, provides software, experts and best practices to ensure technology works well and delivers value. Compuware solutions make the world's most important technologies perform at their best for leading organizations worldwide, including 46 of the top 50 Fortune 500 companies and 12 of the top 20 most visited U.S. web sites. Learn more at: http://www.compuware.com.
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