SEATTLE, WA--(Marketwire - Jul 12, 2011) - The Mercent eCommerce Performance Index (MEPI), a report that measures the year-over-year growth of same-seller gross merchandise value (GMV) of national brand name retailers selling across eCommerce sales channels, today announced summary results for the second quarter FY2011.
For the second quarter FY2011, same-seller GMV for retailers selling through the Mercent Retail™ online channel management platform was up 17% relative to 2Q2010. Same-seller GMV for Mercent clients participating in Amazon's "Selling on Amazon" third-party marketplace program and through all Google retail sales channels grew in the second quarter 35% and 21% respectively. (*Note: Historical MEPI figures previously reported on only Google Product Search. The 2Q2011 MEPI reports results collectively for Google's retailer focused programs: Google Product Search, Google Product Listing Ads and Google Affiliate Network).
"The Mercent eCommerce Performance Index reflects solid but slightly decelerating year-over-year growth in retail eCommerce sales, with same-seller GMV sales growth of 17% in 2Q2011," commented Eric Best, Mercent CEO. "Based on Mercent's data and market analysis, overall 2Q2011 performance figures reflect market factors that include: (1) continued challenging FY2010 baseline comparables across all channels; (2) evolving and maturing channel performance dynamics, most notably as they relate to Google and its algorithm changes, stricter seller/advertiser data policies, and shift toward more aggressive traffic and ad monetization in retail; and (3) ongoing price and offer sensitivity on the part of the consumer."
Across its portfolio of more than 170 major retailers sourcing and processing a forecasted $1.2B in FY2011 GMV through the Mercent Retail™ SAAS platform, Mercent observed other notable trends and drivers in 2Q2011 -- reflecting trailing eCommerce performance in the second quarter and setting the stage for the remainder of FY2011:
Mercent eCommerce Performance Index™ Methodology:
The methodology for the Mercent eCommerce Performance Index comparison matches all prior studies and reports retail transactions driven through Mercent's network of online shopping and advertising channels, including comparison shopping engines (CSEs), third-party seller marketplaces, and affiliate programs. To ensure continuity and to eliminate artifact associated with new customer ramp, the Mercent eCommerce Performance Index only references retailers live on the Mercent Retail platform prior to and during the entire reported term. Information regarding Mercent Retail shopping feed management technology, Mercent Performance marketing services, and the complete list of online marketing channels in the Mercent Shopping Network are available at www.mercent.com.
About Mercent
Mercent ensures the world's leading retailers are visible, competitive and profitable wherever consumers are shopping online. Through its award-winning Mercent Retail™ SAAS technology and Mercent Performance™ professional services, Mercent helps the world's most successful online merchants including 1-800-Flowers, Bass Pro Shops, GUESS?, L'Occitane USA, REI and others, maximize their online shopping channel marketing performance to drive inventory velocity, customer acquisition, revenues and profits. Supported online shopping destinations include Amazon.com, Google, eBay, Bing, comparison shopping engines (CSEs), affiliate networks, social shopping sites, and paid search and display advertising campaigns. The company was founded by a seasoned team of Amazon.com veterans and is a venture-funded company based in Seattle, WA. For more information, visit www.mercent.com.
Contact Information:
Mercent PR Contact:
Kristine Szarkowitz
(Tel: ) 206.310.5323