BOSTON, MA--(Marketwire - Jul 13, 2011) - More and more, organizations are realizing the power of incentives to drive healthy employee behaviors. A recent Virgin HealthMiles survey found 70 percent of employers now offer incentives to employees to participate in wellness initiatives. This growing trend of incentives-based wellness solutions -- and the very real impact innovative programs have on lowering rising healthcare costs -- was spotlighted today in a segment on the CBS Early Show. The Early Show story profiled Virgin HealthMiles' customer, the PHH Corporation, and the success the company is having in applying incentives to help curb rising healthcare costs and create a more engaged workforce.

In the Early Show segment, PHH shares some of the benefits of its Virgin HealthMiles incentives-based wellness program, which the company describes as a "win-win" for both employees and the corporation. PHH reports having fewer medical claims, less employee sick time, higher employee productivity and more engaged employees as they take control of their wellness as a result of the Virgin HealthMiles program.

To view the segment, visit:;cbsnewsMainColumnArea.0

About Virgin HealthMiles
Virgin HealthMiles provides technology-based employee health programs that pay people to get active. The company's Pay-for-Prevention™ approach, based on physical activity and healthy lifestyle change, attracts an average of 40 percent of employees who participate, which helps organizations reduce medical costs and improve employee productivity and satisfaction. Over 120 industry leaders representing more than 700,000 employees across the U.S. have selected Virgin HealthMiles' award-winning program for their employees. The company is a member of Sir Richard Branson's Virgin Group. For more information, visit

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Kathy Wilson