BOSTON, MA--(Marketwire - Jul 13, 2011) - Aberdeen Group, a Harte-Hanks Company (NYSE: HHS), today announced the publication of new research reports from its IT Security, Human Capital Management, Information Lifecycle Management, Enterprise Applications, Wireless and Mobility research practices.

The research study "Security and Cloud Best Practices" written by Derek Brink, Vice President and Research Fellow, IT Security/IT GRC, identifies on how companies address critical elements of IT Security for server virtualization and cloud computing environments. Leveraging guidance for best practices in secure cloud-based computing developed by the Cloud Security Alliance as a general survey framework, are companies actually implementing these recommended capabilities? And, does having these capabilities in place actually correlate with the achievement of Best-in-Class results? In a word: yes. The leading performers are realizing a 2.2-times advantage over the laggards in terms of average annual cost per application, demonstrating that better security actually amplifies the benefits of virtualization and cloud. To obtain a complimentary copy of this report, please visit:

"Outplacement Builds Its Value on Engagement" prepared by Jayson Saba, Research Analyst, Human Capital Management research practice, reveals that companies offering outplacement services enhance their image and reputation, and reap gains in engagement, recruitment cycle, cost per hire, unemployment claims, even a role in employer branding and generating referrals. For individuals using outplacement services, resume consulting, education, and support are considered most valuable. Moreover, with 72% of individuals placed within six months of termination, it is no surprise that 76% give their outplacement experience a favorable opinion. To obtain a complimentary copy of this report visit:

"From Design to Delivery: Enhancing the Product Lifecycle with Master Data" a research study by Nathaniel Rowe, Research Associate, for the Aberdeen Group's Information Lifecycle Management practice, examines how a centralized repository of accurate, standardized information can help organizations quickly bring high quality products to market. By relying on tools such as product master data management (MDM) or product information management (PIM), top performers reported a 9% better year-over-year change in their product development cycle and an 8% better improvement in product sales growth than organizations without these systems. To obtain a complimentary copy of the report, please visit:

"Changing Perceptions on ERP Strategy" prepared by Kevin Prouty, Research Director of Aberdeen's Enterprise Applications practice, explores the perception that Enterprise Resource Planning (ERP) is a luxury and an implementation risk. According to Aberdeen's most recent Aberdeen Business Review, almost three quarters of manufacturing companies have some form of ERP. It drops to less than half in other key verticals like retail and healthcare, but is still a significant number. The key to successful ERP is a strong strategy for implementation, to keep it operating, growing, and adapting with the company. Among the many benefits, Best-in-Class manufacturers are seeing a 20% reduction in operating costs because of their ERP implementation. To obtain a complimentary copy of this report visit:

"Prepare Your WLAN for the BYOD Invasion" an Analyst Insight by Andrew Borg, Senior Research Analyst, Wireless and Mobility, evaluates the impact of the "BYOD (Bring Your Own Device) revolution" on the performance and security of the wireless networks that enable enterprise mobility. The study found that 72% of organizations permit the use of BYOD for business purposes, with 57% identifying reduced costs and 51% citing additional productivity as primary business drivers. The report provides specific organizational recommendations for IT to regain control of their Wireless LAN (WLAN), while simultaneously supporting the BYOD phenomenon; which serves to foster the visibility, influence, and ultimately the perceived value of the IT function itself. To obtain a complimentary copy of this report visit:

About Aberdeen Group, a Harte-Hanks Company

Aberdeen provides fact-based research and market intelligence that delivers demonstrable results. Having queried more than 30,000 companies in the past two years, Aberdeen is positioned to educate users to action: driving market awareness, creating demand, enabling sales, and delivering meaningful return-on-investment analysis. As the trusted advisor to the global technology markets, corporations turn to Aberdeen for insights that drive decisions.

As a Harte-Hanks Company, Aberdeen plays a key role of putting content in context for the global direct and targeted marketing company. Aberdeen's analytical and independent view of the "customer optimization" process of Harte-Hanks (Information - Opportunity - Insight - Engagement - Interaction) extends the client value and accentuates the strategic role Harte-Hanks brings to the market. For additional information, visit Aberdeen or call (617) 854-5200, or to learn more about Harte-Hanks, call (800) 456-9748.

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