HOUSTON, TX--(Marketwire - Jul 15, 2011) - Houston Wire & Cable Company (NASDAQ: HWCC) announced today its new partnership agreement with AmerCable to be a master supplier of their GEXOL brand Type P rig cable. Type P cables are specifically designed for installation and use in power, instrumentation and process and control applications in harsh environments such as offshore and onshore drilling rigs.

AmerCable's GEXOL brand, a leading name within the Type P market, is a key addition to HWCC's extensive inventory line of electrical and mechanical wire and cable. The new alliance will broaden HWCC's inventory position within the Type P drilling rig and marine cable market and expand AmerCable's national sales and support coverage. For more information on this product, visit our website www.houwire.com or call 1-800-HOUWIRE.

About Houston Wire & Cable Company

With 35 years experience in the industry, Houston Wire & Cable Company is one of the largest providers of wire and cable in the U.S. market. Headquartered in Houston, Texas, HWCC has sales and distribution facilities strategically located throughout the nation. Standard stock items available for immediate delivery include continuous and interlocked armor, instrumentation, medium voltage, high temperature, portable cord, power cables, private branded products, including LifeGuard™, a low-smoke, zero-halogen cable, mechanical wire and cable and related hardware, including wire rope, lifting products and synthetic rope and slings. HWCC's comprehensive value-added services include same-day shipping, knowledgeable sales staff, inventory management programs, just-in-time delivery, logistics support, customized internet-based ordering capabilities and 24/7/365 service.

About AmerCable

AmerCable is a North American market leader in cable solutions for surface and underground mining, marine and offshore oil & gas drilling, and specialized industrial sectors where safety is paramount and equipment uptime critical. The Company utilizes a customer-driven, solutions-based sales approach to help customers generate higher productivity, provide safer working environments, and lower their total cost of ownership. AmerCable's focus on operations excellence is reflected in exceptional lead times and on-time delivery rates.

Forward-Looking Statements

This release contains comments concerning management's view of the Company's future expectations, plans and prospects that constitute forward-looking statements for purposes of the safe harbor provisions under the Private Securities Litigation Reform Act of 1995. Investors are cautioned that forward-looking statements are inherently uncertain and projections about future events may, and often do, vary materially from actual results.

Other risk factors that may cause actual results to differ materially from statements made in this press release can be found in the Company's Annual Report on Form 10-K and other documents filed with the SEC. These documents are available under the Investor Relations section of the Company's website at www.houwire.com.

Any forward-looking statements speak only as of the date of this press release and the Company undertakes no obligation to publicly update such statements.

Contact Information:


Adrian Graham
Corporate Market Manager
Phone: 712-609-2252