ST. LOUIS, MO--(Marketwire - Jul 18, 2011) - Chicken enthusiasts across the country have the chance to win a heritage flock of chickens from P. Allen Smith's farm, a free Horizon Structures® coop and a year's supply of Purina® Layena® Plus Omega feed in the Purina® Rule the Roost Sweepstakes sponsored by Purina and P. Allen Smith with "Chicken Chat" and the Heritage Poultry Conservancy.

Beginning July 18, 2011, contestants can enter to win a grand prize of a Horizon Structures® coop to accommodate a heritage flock of 10 hens and two roosters from P. Allen Smith's farm, and a year's supply of Purina's new feed Purina® Layena® Plus Omega, or three first place prizes that include a signed copy of P. Allen Smith's book, "Seasonal Recipes from the Garden," and a free bag of Purina® Layena® Plus Omega-3. All entries will receive a $3 off coupon for Purina® Layena® Plus Omega-3. Contestants can enter the Purina® Rule the Roost Sweepstakes by visiting www.facebook.com/PurinaPoultry and by "liking" Purina Poultry and Chicken Chat on Facebook and filling out an entry form.

"Chickens, especially the heritage breeds, are a huge passion for me and also a great source of fresh food," said P. Allen Smith, food and gardening expert and founder of the Heritage Poultry Conservancy. "What they eat is important not only for their health but also for the eggs they produce. That's why I feed my flock Purina® Layena® Plus Omega-3. With the Purina® Rule the Roost Sweepstakes, we're excited to help someone else start raising poultry or give their flock a makeover, so they too, can begin experiencing fresh, healthier eggs."

Purina's newest chicken feed, Purina® Layena® Plus Omega-3 helps address the lack of Omega-3 in American's diets. Omega-3 is an essential fatty acid for proper heart and brain function, growth and development. Purina® Layena® Plus Omega-3 is formulated to produce more than 200mg Omega-3 per large egg* and has a natural vegetarian formula with added vitamins, minerals, and trace nutrients and without added antibiotics or hormones. Like all Purina SunFresh® Recipe Poultry Feeds, Layena® Plus Omega-3 contains marigold extract for rich golden yolks, key levels of calcium and manganese for strong shells with fewer cracks and an optimized level of Vitamin E to support a healthy immune system.

The flock that the Purina® Rule the Roost Sweepstakes winner will receive will consist of Heritage breeds of chickens. For more information on Heritage chickens visit the Heritage Poultry Conservancy's website, www.heritagepoultry.org. The Heritage Poultry Conservancy, founded by Smith in 2009, is a nonprofit dedicated to the preservation and support of all threatened breeds and strains of domestic poultry.

The Purina® Rule the Roost Sweepstakes ends September 18, 2011, and prizes will be awarded by September 30, 2011. The Purina® Rule the Roost Sweepstakes is open to legal residents of the 50 United States and the District of Columbia who are at least 13 years old at the time of entry. NO PURCHASE NECESSARY. A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING. Sweepstakes ends 09/18/11. For Official Rules, prize description and odds disclosure, please visit www.facebook.com/PurinaPoultry. Purina® Rule the Roost Sweepstakes is jointly sponsored by Purina Mills, LLC and P. Allen Smith with "Chicken Chat" and the Heritage Poultry Conservancy.

*When fed a diet of Layena® Plus Omega exclusively for at least 3 weeks. Based on large egg (50g). Results may vary with factors such as total diet and hen health. Typical egg contains 65mg of Omega 3 fatty acids.

About P. Allen Smith
P. Allen Smith is an award-winning lifestyle designer, food and garden expert and host of the public television program P. Allen Smith's Garden Home and the syndicated 30-minute show P. Allen Smith Gardens, and the upcoming P. Allen Smith's Garden to Table, also on public television. Smith is one of America 's most recognized and respected garden design experts, providing ideas and inspiration through multiple media venues. He is the author of the best-selling Garden Home series of books published by Clarkson Potter/Random House, including Bringing the Garden Indoors: Container, Crafts and Bouquets for Every Room, published in 2009. His latest book, P. Allen Smith's Seasonal Recipes from the Garden, was released in December 2010. Smith is also a regular contributor on NBC's The TODAY Show. Inspired by a childhood spent on the farm raising and showing livestock and poultry and since then a life of promoting good stewardship of the earth, in 2009 Smith founded the Heritage Poultry Conservancy, an organization dedicated to the preservation and support of all threatened breeds of domestic poultry. Visit his website at www.pallensmith.com or connect with the P. Allen Smith team at twitter.com/pallensmith.

About Land O'Lakes Purina Feed LLC
Land O'Lakes Purina Feed LLC is a national organization serving producers and their families through 4,700 local cooperatives and independent dealerships throughout the United States. Our high-quality feed products are designed to enhance the performance, health and productivity of animals, which has made the company (in combination with its wholly owned subsidiary Purina Mills, LLC), North America's leading feed company. We are committed to providing producers, cooperatives and dealers with an extensive line of animal feed, ingredients and services designed to help agricultural producers, dealers and cooperatives compete in the global marketplace. See the Purina Mills Web site at www.purinamills.com.