MINNEAPOLIS, MN--(Marketwire - Jul 20, 2011) - MotivAction today unveiled The Big Deal, a new patent pending reward platform that enables participants to unlock deals and rewards based on their achievements. The Big Deal is the first product that addresses the greatest needs of organizations searching for engagement and loyalty by providing high value rewards, at a fraction of the cost, tied directly to achievement, behavior, and loyalty.

Unlike traditional reward programs which rely solely on the accrual of points, The Big Deal allows participants to unlock time sensitive deals based on their accomplishments. Participants benefit from immediate access to high value rewards that are meaningful and relevant. Program sponsors now have the ability to tie recognition directly to performance and benefit from a reward cost structure significantly below retail value. Applications for The Big Deal are unlimited and suit the needs of sales or channel incentives, employee recognition, and consumer promotions. In addition to supporting multiple audiences, the rule structure for unlocking deals is dynamic and allows for individual achievement, team goals, time sensitive deals, progressive performance awards, chance based promotions, and a host of additional options. Now organizations can design reward programs that inspire performance, are easily managed and tracked, and deliver bottom line results.

The Big Deal uses three simple steps to drive engagement and loyalty:

1. Goal setting (identify participants, segment audiences, establish goals)

2. Deal determination (establish budget and select deal payout)

3. Launch communication (extend offer via e-mail, web, mobile)

"The Big Deal is a game changer for both MotivAction and our clients," said Joe Keller, President and COO. "This invention allows us to offer a dynamic, performance driven, reward program unmatched by anyone in the industry. This platform changes the way companies think about incentives and ties awards to performance with a sense of urgency while providing incredible value."

The Big Deal connects with MotivAction's SAFFIRE technology designed with choice, flexibility and simplicity in mind. Clients enjoy MotivAction's innovative program design with total access to data and metrics that allow them to tailor their programs for optimum results.

About MotivAction
MotivAction is a performance improvement company engaged by organizations looking to improve results through people. Headquartered in Minneapolis, MotivAction has been delivering meetings and events, channel marketing, incentives, recognition, and learning services to many FORTUNE 1000 companies for 35 years. For more information, visit http://www.motivaction.com.

Contact Information:

Beau Ballin
MotivAction, LLC
Phone: (763) 412-3000