ADLPartner: 2011 FIRST-HALF NET SALES
UP 4.6% TO €61.9 MILLION
Change in business for each quarter
| H1 2011 | H1 2010 | Change | |
| Gross sales volume (€ million) | 146.2 | 142.2 | +2.8% |
| 1st quarter | 77.9 | 76.5 | +1.9% |
| 2nd quarter | 68.3 | 65.7 | +3.9% |
| Net sales (€ million) | 61.9 | 59.1 | +4.6% |
| 1st quarter | 33.7 | 32.8 | +2.9% |
| 2nd quarter | 28.1 | 26.4 | +6.7% |
During the second quarter of 2011, the gross sales volume climbed 3.9% compared with the second quarter of 2010, with net sales up 6.7% to €28.1 million.
Developments for each region
| H1 2011 | H1 2010 | Change | |
| Active open-ended subscriptions (units) | 3,259,283 | 3,119,247 | +4.5% |
| France | 3,041,536 | 2,915,457 | +4.3% |
| Spain | 217,747 | 203,790 | +6.8% |
| Gross sales volume (€ million) | 146.2 | 142.2 | +2.8% |
| France | 142.4 | 138.7 | +2.7% |
| Spain | 3.8 | 3.5 | +9.5% |
| Net sales (€ million) | 61.9 | 59.1 | +4.6% |
| France | 60.2 | 57.5 | +4.6% |
| Spain | 1.7 | 1.6 | +4.5% |
Over the half-year period, the active open-ended subscription portfolio grew by 4.5% to 3.26 million units at 30 June 2011, compared with 3.12 million at 30 June 2010.
France accounted for more than 97% of consolidated net sales over the first half of 2011.
Change in the product mix
| H1 2011 | H1 2010 | Change | |
| Gross sales volume (€ million) | 146.2 | 142.2 | +2.8% |
| Open-ended subscriptions | 101.1 | 95.2 | +6.2% |
| Fixed-term subscriptions | 24.2 | 27.8 | -13.0% |
| Books, merchandise, audio and video | 18.6 | 17.4 | +7.3% |
| Other | 2.3 | 1.9 | +21.9% |
| Net sales (€ million) | 61.9 | 59.1 | +4.6% |
| Open-ended subscriptions | 33.2 | 30.6 | +8.4% |
| Fixed-term subscriptions | 11.4 | 13.0 | -12.0% |
| Books, merchandise, audio and video | 15.3 | 13.9 | +9.8% |
| Other | 2.0 | 1.6 | +21.4% |
Buoyed by growth in the active subscription portfolio, the open-ended subscription offering achieved 6.2% growth in its gross sales volume and 8.4% in net sales. This business represented 53.6% of consolidated net sales for the first half of 2011, compared with 51.8% the previous year.
Set against a tradeoff between product lines, the fixed-term subscription range is down, with its gross sales volume contracting by 13.0% and net sales by 12.0% in relation to the first half of 2010.
The books, merchandise, audio and video line shows an improvement in its performances, with net sales up 9.8% compared with the first half of 2010.
Outlook
ADLPartner is continuing to roll out its long-term strategy for profitable growth, based on first-rate fundamentals, including its active subscription portfolio and sound financial resources.
Next date: 2011 half-year earnings on 31 August 2011
Information on the company
As a specialist in relational marketing, ADLPartner designs, markets and implements customer relation management and loyalty services on its own behalf or on behalf of its major partners (banks, retailers, etc.). Capitalizing on its experience on magazine press and enhancing its wide range of offers, aimed at managing, reactivating or ensuring the loyalty of its customers, ADLPartner has established itself as a leading European player for loyalty marketing with press subscriptions.
ADLPartner is listed on Euronext Paris - Compartment C - (codes: FR0000062978 - ALP).
Contacts:
ADLPartner
Investor Relations & Financial Information
relations.investisseurs@adlpartner.fr
tel: +33 1 41 58 72 03
Calyptus
Cyril Combe
cyril.combe@calyptus.net
tel: +33 1 53 65 68 68
[1] Gross sales volume represents the value of subscriptions and other products sold.
[2] Net sales (determined in line with the French professional status for subscription sales) only include the amount of compensation paid by magazine publishers; for subscription sales, net sales therefore correspond to a gross margin, deducting the cost of magazines sold from the amount of sales recorded.
