MISSION, KS--(Marketwire - Aug 10, 2011) - The recent addition of a vice president of digital strategies signals a key milestone in Family Features Editorial Syndicate's efforts to develop web-based and social media marketing services that align its clients with their consumer audiences.

Matthew Barksdale joins Family Features from Drive Digital Media, an Anthem Media company, where he was president of the interactive agency specializing in digital strategy development, web and online video, social media, analytics and mobile applications.

In his role with Family Features, Barksdale will be leading the online team and be charged with the development of new online products, formulating online strategy, building and leveraging partner relationships and coordinating online marketing efforts.

"Matthew has a broad background in traditional and online business, and a proven track record of developing successful online product lines," said Brian Agnes, Family Features president. "His experience and talent will be instrumental in helping connect our clients with their target audiences in new, digitally driven ways."

Barksdale's additional work history includes managing and developing his family's laminate construction firm over a 10-year period and serving as the vice president of product development and digital media at Vance Publishing for eight years.

Barksdale holds a degree in economics from the Wharton School of the University of Pennsylvania and a master's degree from Rockhurst University.

In recent years, Family Features has grown its products and services to reflect clients' increasing desire to reach consumers through web-based and digital channels. Dedicated consumer-facing websites and an e-newsletter are complemented by web solutions for digital media such as seasonal widgets, a trio of automatically updating web feeds, HTML formatting and video content that deliver timely and relevant information to target audiences.

As the industry leader in food and lifestyle content, Family Features helps brands reach and engage consumers through a network of media partners. Providing strategic expertise and resources to its clients and media partners, Family Features is the network connecting brands, consumers and media. To learn more about Family Features visit www.familyfeatures.com or call 1-800-800-5579.