IRVINE, CA--(Marketwire - Aug 10, 2011) - RIDEMAKERZ, the first-ever toy car customizing experience for kids and kids at heart, is taking the fun of car customization and car culture even further with the launch of a new interactive website. The new RIDEMAKERZ online experience, featuring a new design and layout, combines an immersive build and customize experience with informative and playful new features that can provide hours of online fun and learning for free.

With the click of a mouse, the revved up website allows visitors to easily choose from a wide range of body styles and the largest assortment of custom accessories anywhere to completely customize a remote control or free-wheel RIDE. For those looking for inspiration as they start their creative engines, the RZ RANDOMIZER and RZ SHOWCASE show off some of the coolest tricked-out RIDEZ ever made, such as the Phantom Chevy Camaro and exclusive RIDEMAKERZ RIDEZ built and customized by car customizing legend, Chip Foose.

"We have heard over and over again how much fun it would be if we offered an online version of our in-store RIDEMAKERZ experience, and now we do," said RIDEMAKERZ ZEO (CEO) Larry Andreini. "You choose your favorite RIDE, add accessories you like, and watch your RIDE come together right before your eyes. And just like in the Shop, we have many pre-built RIDEZ to inspire your imagination, and it's all complemented with fun and interactive car culture elements and RIDEMAKERZ videos. It's a great way to play with our brand when you're not in a shop."

The interactive and educational RIDERZ ED section allows car enthusiasts to learn about the history of cars, custom culture, alternative fuels, the muscle car era and design and manufacturing. In an easy to understand and visually pleasing guide, every car lover is sure to cross the finish line in this fast course.

But the fun doesn't stop there. The site also includes videos that show how the pros trick-out their RIDEZ, galleries of special edition RIDEZ, information on RIDEMAKERZ events, and even wallpapers for car fans to trick-out their computers.

Additionally, the new website, created and developed by AkinsParker, allows visitors to easily find their nearest RIDEMAKERZ Shop, learn information about having a RIDEMAKERZ birthday bash and sign-up for emails to stay up to date on the latest from RIDEMAKERZ.

To experience all the fun and love for car culture that is RIDEMAKERZ, visit

Contact Information:

Heather Gordon