SEATTLE, WA--(Marketwire - Aug 10, 2011) - Mercent™, a leading technology and services provider that enables retailers to market and sell online, today announced the latest event in its 2011 Mercent Retail™ Webinar Series -- "Boosting Q4 eRetail Sales Through Smarter Paid Search: Prepare Now to Maximize Your Holiday Sales and Profit."

Don't let the dog days of summer leave your Paid Search programs in the cold this Holiday Shopping Season! With August well underway strategic online retail marketers are already researching more intelligent ways to refine their Q4 Paid Search campaigns to ensure strong 2011 Holiday sales revenue and profit. In this 30 minute interactive presentation, Mercent executives will deliver expert insight on the evolving paid search landscape and practical "hands-on" best practices and tactics retailers can employ now to ensure online sales success this holiday season.

Join Mercent Thursday, August 18, 2011 at 10:00 a.m. PT/1:00 p.m. ET to understand what makes retail paid search highly unique and how retail paid search marketers can:

• Implement more intelligent paid search campaigns and programs by managing at the SKU-level
• Increase the depth and use of data to more effectively refine holiday paid search programs
• Avoid common campaign execution mistakes that derail selling success
• Discover and use unknown, powerful keyword tools to increase consumer traffic, sales, revenue & profits
• Execute flawlessly during the most profitable online selling season!

According to Randall Weidberg, CEO of Giantnerd, "I highly recommend attending Mercent webinars. They cover relevant topics and presenters consistently provide incredibly valuable information and actionable advice that can immediately improve the way retailers market and sell online."

We look forward to an exciting and informative discussion with you! Space is limited and advanced registration is required by RSVPing HERE. Attendees can also contact Mercent Sales at sales@mercent.com or call 206-832-3924 for registration and additional information.

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About Mercent:
Mercent ensures the world's leading retailers are visible, competitive and profitable wherever consumers shop online. Through its award-winning Mercent Retail™ SAAS technology and Mercent Performance™ professional services, Mercent helps the world's most successful online merchants including 1-800-Flowers, Bass Pro Shops, GUESS?, L'Occitane USA, REI and others, maximize their online marketing performance to drive inventory velocity, customer acquisition, revenues and profits. Supported online shopping destinations include Amazon.com, Google, eBay, Bing, comparison shopping engines (CSEs), affiliate networks, social shopping sites, and paid search and display advertising campaigns. The company was founded by Amazon.com veterans, is venture-funded, and is based in Seattle, WA. For more information, visit www.mercent.com.