HOUSTON, TX--(Marketwire - Aug 11, 2011) - Planet Resource Recovery, Inc. (PINKSHEETS: PRRY) is pleased to issue an update on advancements in the commercialization of PetroLuxus™ to the Oil & Gas industry and the Environmental Remediation sector. Over the past few months, the Company has realized significant advances in its scientific research, increased its production capacity and launched marketing initiatives to bring PetroLuxus to the market.

Research Initiatives
As the Oil & Gas industry faces increasing scrutiny of the potential toxic chemicals currently being used in the production of oil and gas, the Company launched an expanded research initative to firmly establish why PetroLuxus works in an environmentally-friendly manner.

Under the direction of Hal Potts, PhD, all previous 3rd party tests, internal studies and documented pilot studies conducted were evaluated. The primary mechanisms that make PetroLuxus effective in the reduction of downtime, reduced maintenance costs and improved production in oil wells in an environmentally friendly manner were identified.

  • Weak Hydrogen Bonding - PetroLuxus breaks the weak hydrogen bond that attaches hydrocarbons to mineral surfaces by breaking the interfacial tension
  • Surface alteration - PetroLuxus forms a molecular coating on mineral and metal surfaces thus protecting the metal surfaces in equipment and providing a slick surface on minerals.
  • Corrosive Inhibitor - PetroLuxus converts extremely corrosive and deadly H2S (Hydrogen Sulfide) into a friendlier sodium sulfide that significantly reduces corrosion in equipment.
  • Environmentally-friendly - PetroLuxus is an inorganic compound and thus contains no organic compounds, toxic metals, or their salts. The environmental component of PetroLuxus is silica, the same material as found in beach sand. The chemistry of PetroLuxus poses no threat of persistence in the environment, no bio-concentration, nor toxicity when used at the recommended concentrations.

The Company will issue subsequent updates that will elaborate on these primary mechanisms of PetroLuxus.

It is these characteristics, which leads the Company to believe that PetroLuxus can be an environmentally-friendly solution to the currently deployed chemicals in the Oil & Gas Industry.

Production Capacity
The Company has successfully brought its new proprietary manufacturing unit online to make PetroLuxus. This new unit increases production capacity by approximately 225% on a daily basis over the original pilot manufacturing units. The Company will construct additional manufacturing units as demand for PetroLuxus increases.

PetroLuxus Marketing Initiatives
Numerous marketing initiatives have been launched to bring PetroLuxus to the Oil & Gas market. We continue our out-reach program to individual operators, production companies and Oil well service companies. We are aggressively pursuing potential candidates to establish our network of Manufacturer's Representatives, Distributors and Alliance Partners. At present we are in negotiations with numerous potential Manufacturer's Reps and Distributors to commence market penetration of PetroLuxus through their key contacts and current customers.

The Company has additionally enlisted the services of ONLINE MARKETING RESOURCE GROUP, an online advertising agency and marketing/PR Firm focused on email, internet and online blog marketing.

Enrique M. Salinas III, President and CEO, stated, "We are very pleased with these accomplishments. As we refocus the majority of our energies on PetroLuxus, these advancements are streamlining our operations for the broad-scale commercialization of our flagship product and continued revenue growth."

About Planet Resource Recovery, Inc.
Planet Resource Recovery, Inc. is the developer, manufacturer and marketer of PetroLuxus™, a Green Technology that maximizes hydrocarbon recovery in the Oil & Gas industry. Documented well history case studies indicate deployment of PetroLuxus technologies has helped Oil & Gas Operators reduce maintenance costs, decrease downtime and increase oil recovery. For more information visit: www.planetresource.net.

Safe Harbor Statement

Under The Private Securities Litigation Reform Act of 1995: The statements in this presentation that relate to the Company's expectations with regard to the future impact on the Company's results from new products in development are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. The results anticipated by any or all of these forward-looking statements may not occur. Additional risks and uncertainties are set forth in the Company's Annual Report for the year ended December 31, 2009, the Company's Quarterly Report for the First quarter ended March 31, 2010. The Company undertakes no obligation to publicly release the result of any revisions to these forward-looking statements that may be made to reflect events or circumstances after the date hereof, or to reflect the occurrence of unanticipated events or changes in the Company's plans or expectations.

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Planet Resource Recovery, Inc.